文新报业集团发展战略分析

《文新报业集团发展战略分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、brandbuildinganddifferentiatedstrategicoptions.Toensureasmoothdevelopmentofthisstrategicobjective,thisarticlehasalsoillustratedsupportingmeasuresinfouraspects,thoseare:institutionalframeworkconstruction,humanresourcedevelopment,enterprisesocialresponsibi

2、litiesandcorporatecultureconstruction.KEYWORDS:Strategy,Diversity,Differentiation,NewspaperIndustryMarket目录第一章绪论.................................................................11.1研究背景和意义.........................................................11.2研究思路和

3、方法.........................................................2第二章文新报业集团的外部环境分析............................................32.1报业发展的总体趋势.....................................................32.1.1世界报业发展的总体趋势.............................................32.1.2

4、国内报业发展的总体趋势.............................................42.1.3未来报业总体趋势的判断.............................................52.2文新报业集团所面临的外部环境...........................................62.2.1政治环境...........................................................62.2.2

5、经济环境...........................................................72.2.3社会环境...........................................................92.2.4科技环境..........................................................102.3上海报业市场的行业环境和竞争态势.................................

6、.....122.3.1市场基本情况......................................................122.3.2市场竞争分析......................................................14第三章文新报业集团的内部条件分析...........................................173.1主营业务和基本状况........................................

7、............173.2管理模式与组织结构....................................................213.3人力资源..............................................................233.4品牌建设..............................................................253.5企业文化.........................

8、.....................................27第四章文新报业集团战略规划的制定...........................................284.1文新报业集团的SWOT分析...............................................284.1.1优势..................................................