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ID:32197892
大小:2.60 MB
页数:58页
时间:2019-02-01
《盛隆公司产品结构优化与竞争策略分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、工商管理顾十学位论文AbstractBasedondomesticandinternationalconstructionmachineryindustryconditions,aswellasdevelopmentofmarketcompetitionandcombinedwiththeShenglongcompany’Sactualconditions,theexistenceofthebusinessissuesandthesituationofthecompany’Scorecompetitivenesswereanalyzed疗omthepointof
2、thecompetitivenessofenterprises,corecompetitiveness,thetheoryoriginandcharacteristicsofproductstructureadjustmentandoptimization.Basedonscientificandtechnologicalprogress,Shenglongcompanycarriedthroughproductstructureadjustmentandoptimization,andproposedgeneralideawiththeoverallobjec
3、tiveofproductstructureadjustmentandoptimization.Andpointingoutspecificmeasuresoftheproductstructureadjustmentandoptimization:tooptimizelnvestmentandresourcesallocationbyscientificdecision.making:toupgradeandimprovegradesofthecurrentproductsbasedontechnologies;tointensifyR&Deffortstod
4、evelopnewproducts;tointegratehumanandprofessionalconceptofproductstructure;toexpandtheproductionofkeyproductsformarketdemand;tooptimizeimport-exportproductstructurebasedoncurrentpolicies.’Competitivestrategiestoimprovethecorecompetitivenessofenterpriseswerestudiedaccordingtocondition
5、sofShenglongcompany,competitivestrategieswereproposedasfollows:thedifferenceofcompetitivestrategy;specializationcompetitivestrategy;competitivestrategyforsurvivalcomplementarycollaboration;informationizationmanagement;uniqueservicestrategy;brandstrategy;leadingthecompetitioninthemark
6、etstrategybytransformationandinnovation;competitionstrategyofinternationalization.Throughtheabove.mentionedproductstructureoptimizationandcompetitivestrategyimplementation,itwasshownthatreasonableproductstructure,dominatingproduct,adaptationtomarketdemandofproducts,expandingthecompan
7、y’Sscale,betteroccupationanddevelopmentofthemarket,improvementoftheeconomicandsocialbenefitshavebeenrealized.Inthispaper,newmodelsandmethodstoimprovethecorecompetitivenesswereexplored,notonlyprovidingspecificsolutionsforShenglongcompany,butalsouseforreferencefortheconstructionmachine
8、ryindustry..
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