基于某某p法和模糊综合评价法的商标价值评估

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1、目录3.1传统评估方法以及存在的问题·············································································163.2市场法评估商标价值的改进思路·········································································173.3市场法评估商标价值的改进步骤·······················································

2、··················173.3.1运用层次分析法建立商标评价因素的层次结构·······································173.3.2确定商标评价因素的评语集·······································································183.3.3评判商标评价因素，构造评价矩阵···························································183.3.

3、4确定商标评价因素的权重向量···································································193.3.5多指标综合评价，确定商标的评价向量···················································213.3.6模糊综合评价，确定商标价值···································································213.4本章小结·········

4、·······································································································21第4章商标价值评估案例分析························································································234.1案例基本情况············································

5、····························································234.2建立商标价值评估体系························································································254.3商标价值评估过程·····················································································

6、···········264.3.1确立子因素层的模糊关系矩阵···································································264.3.2确立主因素层的模糊关系矩阵···································································334.3.3确立目标层的模糊关系矩阵·························································

7、··············354.4确定商标评估价值································································································364.5本章小结················································································································37第5章结论与展望·······

8、·····································································································38参考文献··································································