兴业证券长沙营业部营销策略分析

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1、developmentandtransformationoftheDepartment.Inordertoensuretheimplementationofthemarketingstrategy,putforwardthatsalesdepartmentneedtooptimizethemanagementinstitutions,increasepersonneltraining,aswellasbuildacustomerserviceplatform,standardizedriskcontroltoensurethatthebusinessdepartment.Keywo

2、rds:SecuritiesBrokerageBusiness;SWOTAnalysis;MarketingStrategy;TacticsIII万方数据目录摘要...............................................................................................................................IAbstract.............................................................................

3、................................................II第1章绪论....................................................................................................................11.1研究的背景及意义............................................................................................11.1.1研究背景.........

4、.........................................................................................11.1.2研究意义..................................................................................................21.2文献综述及理论......................................................................................

5、..........21.2.1文献综述..................................................................................................21.2.2市场营销的理论概述..............................................................................41.2.3证券市场的理论概述....................................................................

6、..........61.2.4服务营销的理论概述..............................................................................71.3研究的内容和方法............................................................................................71.3.1研究内容.............................................................................

7、.....................71.3.2研究方法..................................................................................................81.4研究的思路和框架............................................................................................91.