湘菜快餐连锁企业经营体系标准化分析

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1、万方数据ABSTRACTHunancuisinewhichhasbeendevelopedforaround2300yearsbelongstoChineseeightcuisine．Inrecentyears，thefastfoodchainenterprisewhichischaracterizeby‘‘HunanCuisine”hassprungupasaresultofeocnomicdevelopment，changeofcurrentpoliticalsituationandincreaseddemandofdiningout．However，thesecate

2、ringenterpriseshavecomeacrossseveralproblemsinthecourseoftheirexplorationofchainedopearationduetolackofstandardizedmanagemenknowledge．Therefore，itwouldbeofgreatimportancetoresearchonesetoffeasibleandstandardizedenterprisechainmanagementsystem，whichwillacceleratethedevelopmentofthose‘‘Hunan

3、Cuisine”fastfoodchainenterprise．Thisarticleadoptsthemethodofcombiningfieldsurveyandarticleresearch，analysestheoperationenvironmentandstandardizedsystemof‘‘HunanCuisine’’fastfoodchainandformulatesasetofstandardizedsystem．Then，afurtherreserachismadeontheoperationenvironmentandstandardizedsys

4、temofalocalfastfoodchainenterprises．Themainproblemsexisitinginstandardizeddish，operationmanagement，servicelevel，diningenviroment，humanresourceandbrandmanagementduringtheprocessofdevelopmenthasbeenreserched．Themainconclusionisasfollows：IHunancuisinefast—foodchainindustryisdevelopingwell，but

5、restrictedatthesametime．Inthepoliticalfactor，severalpolicieshavebeenintroduced，whichareconducivetothedevelopmentofcateringindustryandguaranteefoodsafetyaswell．Intheeconomyfactor，changesofconsumptionconcepthaspromotedthedevelopmentofcateringindustry．However,itisrestrictedbytheundevelopedpro

6、ductionequipmentandprocessapplication．IITheestablishmentofHunanfast—foodchainstandardizedsystemisimperative．Analysisofmainproblemse．g．dish，operationmanagement，servicelevelanddiningenvironmentstandardizationhavebeendone．IIIFurthermore，thisarticletheoriticallyanalysestheconstructionofstandar

7、dizedoperationmanagementsystemof“HunanCuisine”fastfoodchain．Itincludes：foodprocessingstandardization，foodqualitystandardization，standardizationofdishesformula，standardizationofcookingprocessandequipment，serviceanddiningenvironmentstandardization，standardizatio