上海博力科技发展有限公司发展战略分析

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1、论文摘要flowasemphasisinconsiderationoftheprincipalofmarketshare．PerspectiveGoalistomakePollyasthemOstfamousbrandinenvironmentallyfriendlydesiccant：Long—terⅢgoal(2006～2010)istomakePollythebestdesiccantbrandinChinaandfamousintheinternationalmarket：Mid—term(2003—2005)istomakeP011yasdesiccantbran

2、dwithinternationalrecognition．Lastly，realisticbasisareanalyzedforfulfillmentofthegoal，thatis，thestrengthandweaknessofresourcesandexternalopportunitiesandthreatsthatPolly—TechownsareanalyzedundertheframeofSWOTinordertojudgethestrategicpositionandfuturetendencyofthecompany．P011y—Techhasthest

3、rengthintechn0109y，products，service，licensegrantedandbasicstructure．Theweaknessare1ackofcapital，managerialexperienceandsufficientproductioncapabilitywithover—relayingoncorepersonnelandfrequentlyleaveoftalents．Theopportunitiesthattheoperationalenvironmentcontributearepopularityofgreenconsum

4、ingandoccursofgreenbarriers：opportunitieswithChina’sentryto1irTO：geographicaladvantageofShanghai：supportfrommunicipalityanditsrelativepolicies：sufficientsupplyofrawmaterial：whilethemostimportantisthemarketOpportunities：therelacksidealenvironmentallyfriendlydesiccantinglobalmarket．Thethreat

5、sthecompanyisfacingareriskofproductsimitated，riskfrommarketexpand，competitionrisk，theriskof10ssoftechnical上海博力科技发展有龈公司发展战略研究advantage，usersscatterin10cationandtheirdemandsdiverse，processingisnotwellequipped．ThethirdpartisstrategicselectionandiIllplementationofPol1y—Tech．Asthefirststeptheis

6、sueofstrategicselectionoftheco功panyisstudied．Ageneraldevelopmentstrategyofthecompanyisrecommendedaftercomparisonandanalysisonseveralpossiblestrategyschemes：specializedoperationanddifferentiatedcentralization．Atthesecondstephowtofulfillthestrategyisstudiedandthemainoperationalstrategyofthec

7、ompanyisresumedandsuggestedincludingcreationstrategy，丑larketdeVelopmentstrategy，salesstrategy，productionstrategy，humanresourcestrategy，capitalallocationandhandlingstrategy．organizationalstructuring，equityreformandlistingscheme，growthstrategyofthecompany，etc．Ke