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ID:32137544
大小:1.35 MB
页数:52页
时间:2019-01-31
《上海博力科技发展有限公司发展战略分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、论文摘要flowasemphasisinconsiderationoftheprincipalofmarketshare.PerspectiveGoalistomakePollyasthemOstfamousbrandinenvironmentallyfriendlydesiccant:Long—terⅢgoal(2006~2010)istomakePollythebestdesiccantbrandinChinaandfamousintheinternationalmarket:Mid—term(2003—2005)istomakeP011yasdesiccantbran
2、dwithinternationalrecognition.Lastly,realisticbasisareanalyzedforfulfillmentofthegoal,thatis,thestrengthandweaknessofresourcesandexternalopportunitiesandthreatsthatPolly—TechownsareanalyzedundertheframeofSWOTinordertojudgethestrategicpositionandfuturetendencyofthecompany.P011y—Techhasthest
3、rengthintechn0109y,products,service,licensegrantedandbasicstructure.Theweaknessare1ackofcapital,managerialexperienceandsufficientproductioncapabilitywithover—relayingoncorepersonnelandfrequentlyleaveoftalents.Theopportunitiesthattheoperationalenvironmentcontributearepopularityofgreenconsum
4、ingandoccursofgreenbarriers:opportunitieswithChina’sentryto1irTO:geographicaladvantageofShanghai:supportfrommunicipalityanditsrelativepolicies:sufficientsupplyofrawmaterial:whilethemostimportantisthemarketOpportunities:therelacksidealenvironmentallyfriendlydesiccantinglobalmarket.Thethreat
5、sthecompanyisfacingareriskofproductsimitated,riskfrommarketexpand,competitionrisk,theriskof10ssoftechnical上海博力科技发展有龈公司发展战略研究advantage,usersscatterin10cationandtheirdemandsdiverse,processingisnotwellequipped.ThethirdpartisstrategicselectionandiIllplementationofPol1y—Tech.Asthefirststeptheis
6、sueofstrategicselectionoftheco功panyisstudied.Ageneraldevelopmentstrategyofthecompanyisrecommendedaftercomparisonandanalysisonseveralpossiblestrategyschemes:specializedoperationanddifferentiatedcentralization.Atthesecondstephowtofulfillthestrategyisstudiedandthemainoperationalstrategyofthec
7、ompanyisresumedandsuggestedincludingcreationstrategy,丑larketdeVelopmentstrategy,salesstrategy,productionstrategy,humanresourcestrategy,capitalallocationandhandlingstrategy.organizationalstructuring,equityreformandlistingscheme,growthstrategyofthecompany,etc.Ke
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