旅游服务标准化效益评价分析——以阳朔为例

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1、Throughtosortoutandanalyzedeeplytheconceptsofstandardization，servicestandardizationandtourismstandardization，theauthordefinetheconceptoftourismservicesstandardizationandelaboratetheeffectSmechanismandefficiencyimplicationsoftourismservicesstandardization．Simultaneouslytherelevanttheoreticalappliedby

2、thearticlehasbeendiscussedinordertodeterminethedirectionofthetheoreticalresearch．Byusingthemethodofcombiningtheoryandpractice，theauthordescribethedevelopmentstatusofthetouriSIRservicesstandardizationinthetourismindustryofChinawhichisbasedontheactualsituation，andexpoundthebasicframework，characteristi

3、csandthestrategicsignificanceoftourismservicesstandardizationintheorywhilearticulatingclearlythebasicsituationofthedevelopmentofChina’Stourismservicestandardization．Theauthor，referencingtotheachievementsofotherindustrystandardbenefitevaluationfromthecomparativeanalysiSofexistingstandardizedevaluatio

4、nmethods，conductingtheapp]iedresearchoftourismservicesstandardizationbenefitevaluationwithwhichcombinedtheactualsituationoftourismservicesstandardization．whichprovideatheoreticalbasiSfortheconstructionofevaluationindexsystemofthetourismservicesstandardizationbenefitS．Basedontheabovetheoreticalresear

5、ch，consideringthecharacteristicsandconnotationoftourismservicesstandardization．theauthordefinitelyestablishtheprincipleofevaluationindexoftouriSillservicesstandardizationbenefits．theanalysiSandinterpretationoftourismservicesstandardizationbenefitsmeaning，relatedresearchandtheproposaloftourismexperts

6、，scholarsandtourismoperators，theauthorpreliminaryconstructedtheevaluationindexsystemoftourismservicesstandardizationbenefits．Thenconsideringtravelexperts，tourismindustryoperatorsandtouristsassamplestocarryonthequestionnairesurveyabouttheevaluationindexsystemoftourismservicesstandardizationbenefits，w

7、hichshouldbecorrectedifitwasinappropriatethattheeffectivenessandfeasibilityoftourismservicesstandardizationperformanceevaluationindexsystemwasanalyzedbyusingfactoranalysismethodofstatisticalanalysiSin