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ID:33013304
大小:3.40 MB
页数:52页
时间:2019-02-19
《在线旅游服务商业模式分析——以priceline为例》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、AbstractABSTRACTMoreandmoreindustriesandlifearerelatedtoInternetwiththefastdevelopmentoftheprocessofinternettechnology.Asacombinationoftourismandmternet,onlinetourismhasdifferentpeculiaritiesfromtraditional。Basedontheacquaintanceandresearchonthepresentsituati
2、onofgbbalonlinetourism,thispapercomparesonlinetourismandonlinetourismwebsitesathomeandabroad,thenunderstandsandanalyzesthevariousonlineravelbusinessmodels.Withthedevelopmentoflivingstandardandmodernization,onlinetourismserviceandagencyarecorrespondinglywithdi
3、fferentfeatures.Comparedwithtourismindustryinhomeandabroad,analyzedthedevelopmentandoperationfeatures,thencomprehendthedifferenceoftheirbusinessmodel.PaperfocusesontheNYOP(NameYourOwnPrice)businessmodel,throughthemodelanalysis.tounderstandthecharacteristicsNY
4、OPbusinessmodelandtounderstandthesuccessoftheuniqueadvantagesofPriceline.Withpurposeofservice,onlinetourismcompanyanalyzesthetypicalPricelineanditsspecificNYOPbusinessmodel,toprovideareferenceforotheronlinetravelbusinessmodelinnovationforonlinetravelcompanies
5、athomeandabroad.Onlinetourismasanindusvywithgreatpotential,tostudytheoperationalcharacteristicsandtrends.fortheupgradinganddevelopmentoftheonlinetourismmarketcompetitivenessofcompanies,innovativeravelbusiness,hasimportantsignificance.Forthecurrentdevelopmento
6、ftheInternetandonlinetravelindustry,understandtheonlinetravelmarket,especiallyChina’Sonlinetravelmarket,thereisstillhugepotentialfordevebpment.Theendofthisarticleanalyzesthetrendforonlinetourismbusinessmodelathomeandabroad.Basedonexistingtechnologyandservicer
7、equirements,ithasforecastedthatmobileInternetbusiness,onlineandoffiinehaveagreatcompetitiveadvantageinparallelonoperations,aswelldepthtoursandsocialservices,etc.ThisisalsoforreferencetoseizetheChinesedomestictourism1Tlarketforthoseenterpriseswhowanttoenterthe
8、Chinesemarket.KeyWords:Onlinetourism,BusinessModel,Pricelme,NameYourOwnPrice,Intemetstnarttraveling,MobileIntemetAbstl‘actlVH录目录第l章绪论..........................................11.1研究背景⋯⋯⋯⋯
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