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1、重庆大学硕士学位论文英文摘要ABSTRACTWiththedevelopingofeconomy,people`sstandardoflivingandqualityoflifehavebeenelevating.Correspondingly,thedemandlevelofconsumptionhasheightened.People`sproduct&serviceconsumptionisnotforsubsistenceonly,what`smore,forthemselvesfeelingsonpsych
2、ologyandspirit,orforsatisfyingthemselvesthirsttoemotion,orforthecongruenceofthemselvesimage,i.e.consumersdonottraditionallybasetheirdecision-makingofconsumptionontherationalEconomicMan.Theupgradeofsocietystageofconsumptioncalls&indicatesthecomingofexperientiale
3、conomy,meanwhile,whichmarksthearrivalofexperienceeconomy.User`sexperienceisthecoreofconsumptionintheneweconomy.Thecustomerloyaltyofdrivingmechanismwillhavesubtlechangesinsuchbackground.Buthowwillbethecustomerloyaltyofdrivingmechanisminmanufactureindustry,thispa
4、perwilldiscussthem.Throughthreemethodsofstructuralequationfullmodel,nester-modelandbivariatemodel,thispaperstudiedthesixhypothesisanddrawsconclusionsthatinthesettingofexperienceeconomy,productcontexthasasignificantandpositiveeffectonself-congruityandcustomeremo
5、tion,self-congruityhasasignificantandpositiveeffectoncustomeremotionandcustomerloyalty,customeremotionhasasignificantandpositiveeffectoncustomerloyalty,but,productcontexthasonlyindirectpositiveeffectoncustomerloyaltythroughself-congruityandcustomeremotion.Conse
6、quently,wecanalsoconcludethecustomerloyaltyofdrivingmechanisminmanufactureindustryinthebackgroundofexperienceeconomy:thedirectfunctionandsenseexperiencecustomerobtainsfromtheuseofproductcannotdrivecustomerloyalty,thetwomedi-variablesself-congruityandcustomeremo
7、tionredoundtotheindirecteffectofproductcontextoncustomerloyalty.Sowecandeducethatcustomer`shigherself-imagecongruenceandmorepositiveemotioncandrivecustomer`sloyaltybehaviorsmore.Theconclusionsfoundthatthenewmodel——ProductContext,Self-congruity,CustomerEmotion,C
8、ustomerLoyalty——supposedinthestudyisabeautifulmodelofcustomerloyaltyappliedtomanufactureindustry.Basedonthebivariatemodel,wefoundthecauseoftherelationshipamongII重庆大学硕士学位论文英文
