tz软件股份有限公司竞争战略分析

《tz软件股份有限公司竞争战略分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、万方数据山东大学硕士学位论文略的实施。本文采用理论与实践相结合的方式，利用战略分析工具研究了TZ软件股份有限公司的竞争战略，研究结论对于提升公司竞争能力、提高企业经济效益具有积极的推动作用。同时，研究结论也可以为同行业其他公司提供一定的参考借鉴。关键词：TZ软件股份有限公司；战略管理；竞争战略；经济全球化；保障措施万方数据山东大学硕士学位论文ABSTRACTCompetitionstrategyisanimportantpartofenterprisestrategicmanagement，whichreferstothebusinessenterprisedevelopment

2、strategyformulatedbasedthebusinesscharacteristicsofthecompanyandthechangingbusinessenvironment．CompetitivestrategytheorymentionsthatwhethertheenterpriseCanestablishandkeepasustainablecompetitiveadvantage，thekeyliesinwhethertheenterpriseCanmakeacompetitionstrategybothconbeconsistentwiththeirow

3、nresourcesandabilitycharacteristicsandCanadapttothechangingenvironment，andCanrealizeeffectivecontroloftheimplementationofthecompetitivestrategy．Informationsecurityisofimportantstrategicsignificancetothenationalsecurity,withpenetrationanddevelopmentofinformalizationprocessinallkindsofindustrie

4、s，understandingofourrelevantgovernmentdepartmentsontheimportanceandurgencyofinformationsecuritybecomesmoreprofound．TZSoftwareCo．，LtdwasfoundedinJune29，2000，andisprofessionalengagedinR&Dandtechnicalserviceinthedocumentanddatasecurityproducts．Sinceitsestablishment，thecompanyistryingitsbesttobec

5、omeinformationsecurityindustryexpertsindocumentanddatasecuritybusiness．In2012，TZSoftwareCo．，Ltdrestructuredandbecameajoint-stockcompany；thenewcompanyfurtherimprovesteamcohesion，standardizesthemanagementofthecompanyandhasenteredarapiddevelopmenttrack．InApril22，2014，TZsoftwaresuccessfullylisted

6、onthenationalsmallandmedium—sizedenterprisessharestransfersystem，takingthefirststeptoenterthecapitalmarket，themanagementofthecompanybecomemorestandardized．Graduallythecompanyenhancesthebrandimage，andgetsnewdevelopmentopportunities．Underthiscontext，inthispapertheauthoralsoexploresthecompetitiv

7、estrategyselectionandimplementationofTZSoftwareCo．，Ltdthroughanalysisofstrategymanagementtheoryandrelatedliteraturereview．Firstly,basedonPESTanalysisandMichaelPorterfiveforcesmodel，theauthorprecedesarelativelycomprehensiveanalysisofexternalen