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ID:32099690
大小:4.11 MB
页数:58页
时间:2019-01-31
《tz软件股份有限公司竞争战略分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、万方数据山东大学硕士学位论文略的实施。本文采用理论与实践相结合的方式,利用战略分析工具研究了TZ软件股份有限公司的竞争战略,研究结论对于提升公司竞争能力、提高企业经济效益具有积极的推动作用。同时,研究结论也可以为同行业其他公司提供一定的参考借鉴。关键词:TZ软件股份有限公司;战略管理;竞争战略;经济全球化;保障措施万方数据山东大学硕士学位论文ABSTRACTCompetitionstrategyisanimportantpartofenterprisestrategicmanagement,whichreferstothebusinessenterprisedevelopment
2、strategyformulatedbasedthebusinesscharacteristicsofthecompanyandthechangingbusinessenvironment.CompetitivestrategytheorymentionsthatwhethertheenterpriseCanestablishandkeepasustainablecompetitiveadvantage,thekeyliesinwhethertheenterpriseCanmakeacompetitionstrategybothconbeconsistentwiththeirow
3、nresourcesandabilitycharacteristicsandCanadapttothechangingenvironment,andCanrealizeeffectivecontroloftheimplementationofthecompetitivestrategy.Informationsecurityisofimportantstrategicsignificancetothenationalsecurity,withpenetrationanddevelopmentofinformalizationprocessinallkindsofindustrie
4、s,understandingofourrelevantgovernmentdepartmentsontheimportanceandurgencyofinformationsecuritybecomesmoreprofound.TZSoftwareCo.,LtdwasfoundedinJune29,2000,andisprofessionalengagedinR&Dandtechnicalserviceinthedocumentanddatasecurityproducts.Sinceitsestablishment,thecompanyistryingitsbesttobec
5、omeinformationsecurityindustryexpertsindocumentanddatasecuritybusiness.In2012,TZSoftwareCo.,Ltdrestructuredandbecameajoint-stockcompany;thenewcompanyfurtherimprovesteamcohesion,standardizesthemanagementofthecompanyandhasenteredarapiddevelopmenttrack.InApril22,2014,TZsoftwaresuccessfullylisted
6、onthenationalsmallandmedium—sizedenterprisessharestransfersystem,takingthefirststeptoenterthecapitalmarket,themanagementofthecompanybecomemorestandardized.Graduallythecompanyenhancesthebrandimage,andgetsnewdevelopmentopportunities.Underthiscontext,inthispapertheauthoralsoexploresthecompetitiv
7、estrategyselectionandimplementationofTZSoftwareCo.,Ltdthroughanalysisofstrategymanagementtheoryandrelatedliteraturereview.Firstly,basedonPESTanalysisandMichaelPorterfiveforcesmodel,theauthorprecedesarelativelycomprehensiveanalysisofexternalen
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