信息不对称下的产品差异化与定价分析

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1、重庆大学硕士学位论文英文摘要ABSTRACTPriceisaveryimportantconceptionineconomy,SOthisquestionhasbeenstudieddeeplynomatterinWestEconomyandMarxismPlutonomyforalongtime．Pricemechanismisoneofthemostimportantonesinmarket,whichisUSedastheindicatorandweatherglassinNationalEconomy．Priceisthebest

2、weaponbywhichtheenterprisescanreplythechangingcompetitionenvironmentquicklyandenlargemarketrateandpursuethelastingprofitincreasing．hlthemarketeconomycondition,enterprisesbecomethemainbodyofpricingisthenecessarytrendtocollocateresourcesreasonably．Thestudyofpricetheoryinwes

3、twardcarlbetracedbacktoseveralcenturiesago．Theearlystudieswerenothowtomakeapricebuttoopenoutthebasicquestionofthefoundationandmovement．Aftertheavail·axiologyhadbeenbroughtforwardinnineteencentury,thestudyofenterprisepricinghasbeenregardedmoreandmore，whichhasbecomethehot-p

4、ointineconomyfieldincreasingly．GameTheoryandasymmetryinformationwereintroducedintoenterprisespricingin1960’S，whichleadthegreatimprovementinthisfield．Sincethemoststudyliteraturesofenterprisepricingunderasymmetryinformationconditionarefromthepointofsocietyplanner,whichanaly

5、zehowpricingaffectsthewelfareofthewholesocietyandwhatkindofinformationistransferredtoconsBnleracrosstheprice；whilethestudyofenterprisespdcinginourcountrybeganratherlateandtherearemanylacksespeciallyunderasymmetryinformationcondition，thispaperstudiesfromthepointofenterpris

6、esthathowCantheymaximizeprofitbyrationalpriceunderasymmetryinformationcondition．ThecontentsofthedissertationinelUde：First,Sumupandstudythebasicconceptionofenterprisespricing，whichincludethebasicconceptionofenterprises，theaim，importanceandtermsofenterprisespricing，thecommo

7、npricingtheoryandmethodsofmonopolyandoligarchenterprises．Second，Sumuptheformermodelsthatstudiedasymmetryinformationbetweenconsmnersandenterprises．Setupenterprises’productschosenandpricingmodels．Discussthestrategy’differenceswhenconsumersbuytheproductonlyonceandrepetitious

8、．Third，AnalyzethepricingofpmductsdifferenceunderasymmetrycostII重庆大学硕士学位论文英文摘要information．Studyth