欢迎来到天天文库
浏览记录
ID:32078544
大小:11.29 MB
页数:81页
时间:2019-01-31
《西北娃食品有限公司发展战略分析-(4730)》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、山东大学硕士学位论文等。本文提出的西北娃公司发展战略,对于指导西北娃公司的长远发展有一定的指导意义。同时,对其他欲求发展的中式快餐企业也有一定的借鉴和参考意义。2关键词:西北娃五力模型价值链Sw0T发展战略山东大学硕士学位论文ABSTRACTF0rbeingiIl锄硫lus仃yoff.astmoVingc咖ergoodS,tllec蚰1删ti伽offoodiIldllSl时isp枷cllladyfierce,锄d也emarketis孕滴gcomplicated雒well.IIlthebaCkgr0恤dof恤we咖触f00dtal【吨upⅡlem萄。由ofmcm破吡ifmeC№sefIaSt
2、‰dwantst0winitback锄devengoto廿1ewodd,itisde觚telysi叫fic锄tfortllemt0dcvel叩medeVelopments劬lteg)rad印血gt0mecvcr.妇gingmarket.Intbistllesis,thedevelopments眦eg),ofⅪBeiwaFoodCo.,Ltd.、Ⅳ勰selected硒Ⅱleo场ectiVeoftllestudy'foc璐il唱0nhowXiBeiwaiIIte孕atiI培resourcese妇Fectively,mal【iIlginVestment枷onally,optinlizillgtl
3、lebl娼inessmodelandlookingfornew盘onts、)17jhiletIleiIl删orextemalenVironm锄tch锄ges.Tbbeginwimthec弱eofXiBeiwa,也ethesis髑edPESTt0锄出zetllemacr0一髓I、,iromn钮tt11ecateringinduS缸ywasfacing,illdica血gⅡlattllekeyextemalfktorsf-orab吣iIlesstomake蛐gy:oppo枷ties舡ldt11reats.OnⅡleoneh趾ld,meoppoltlmitiesm枷yincludedtllera
4、piddevelopmentoftlleca:te血gindllst巧witll也eeconomicdeVelopmentandlifes哆leclla:nge,thestatesIl】pploniIlgpolicies,meiIlcrc硒ingmarketd锄锄d锄ditsg叻ngdrive.Onme0merh趾d,t11eSoaringpdceofrawma:t函al,tllerocketinglaborcoStandthe蓼。丽ng缸e那iVelycomp舐tionoftllemd【etcol塔眦edtllet11rea:tS.Thenb笛edonthean:alysisoft11e
5、macro—en、血。珈咀ent,tllethesisc锄et0analyzetheerI、,i】-0皿entofthec删ngiIldlls仃y,雒dpointcdoutthatmeindus时w弱c_h缸删Sticofdive璐i矗cationofinvesting训ties,ch血-storem锄哦;ement,st锄d孤di瑟:tionofbusiIlessmodeandind璐trializa:tionof也eiIldl塔仃ydeVelopment.mghtafter也atitmade如rtheranalysisont11edeVelopm饥t呦dofmeiIldllSt巧锄dt
6、lledecidingf-act0璐t0“sdevelopment.ktl弘Ⅱ1efive-forcemodelw勰印pliedt0probeintothes仃uctIlreofmem岫.111锄alysisofin蛔砌fesources锄dabilitiesof)(iBeiwa,Ⅱlememodof砌uechainw嬲llSedtoappmisemeiresse血al弱well硒p商pheml勰如ities,higllli蛐gmeirs仃eI培minR&Dandbmd吨edgest0tllecomp“tors,锄dtheirweaknessmainlyiIll∞l【iI略ofcapita
7、l,poormaI磁gement觚dsen,ice.Me孤m血ile,themetllodofon-spotquestionnairew雒alsoappliedont11einveStigationand觚alysisofhlm趾res伽眈esofXiBeiwa.WhilellsingSWOTt0划yzet11econ学tidoncircumstances岫:,(iBeiwawasin,Ⅱ坨tllesisposition
此文档下载收益归作者所有