我国中、高级轿车价格博弈分析

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1、AbstractAutomobileindustryisessentialtotheChinesedevelopment，whichspeedc札decidetlIemoveofanationaleconomics．TheChineseautomobileindustryisstillattheinitialstageandeachenterprise’Stotaloutputismuchlessthantheadvancedenterpriseofothercountries．Whatismore，thesizeeffecto

2、fChineseautomobileindustry,whichisessentialtothedevelopmentofautomobileindustry,doesnotshowbecauseoftherestrictionoftheoutput．SincegovernmentallowedprivatetobuyCaI'S2000，thedemandoncarshassurgedandthepriceofcarhasdecreasedgreatly．Thedeclineoferr’spricehasbecomeakeyiS

3、SUCofthenation．Inthefirstpartofthepaper,theindustrialorganizationofdomesticadvancedSedancarindustrymarketisanalyzed，bymeansoftheSCPmodel(Structure—Conduct-Performance)．Onthebasisoftheanalysis，aconclusioniSmadethatthestructureoftheindustryisaIloligopolyone．Thepopulars

4、hort—termstrategiestogainthemarketpowerarecuttingdownpriceandsupplyingvariedtypesoferrs，whichresultinthedecreaseofprofitmarginandtheprogressoftechnology．Inthefollowingcharts，thepapertriestoillustratethepricewarthatbreaksoutatpresentbymeansofindustrialeconomicspricing

5、gametheory．ItdiscussesthetraditionalBertrandmodelandthenintroducesthesupergamemodelthatCallbeappliedundertheconditionofboom．Itiscontendedontheoreticalgroundsthatimplicitlyoligopoliesarelikelytobehavemorecompetitivelyinperiodsofhighdemandandtheywilltakeactionstobreaku

6、ptheuniteamongthem．ThepossibilityofpriceWarinboomamongthemismorethanthatinregress．InthetIlirdpart．thepaperanalysesthereasonsandeffectiveofpriceWill"thatbrokeoutamongtheautomobileindustryatpresent，whichprovesthecorrecfionofthetheoryfilrther．Inthefinialpart，thepaperana

7、lysesthefurtherreasonsbehindthepriceWar,Thepricingstrategyisaneffectivemethodintheshorttermbutifenterprisewantstomakealong—runprogress，itshouldfocusontheimprovementofcorecompetences．KeyWords：industrialorganizationindustrialstructureindustrialperformancepricinggamethe

8、oryautomobileindustrylI郑重声明本人的学位论文是在导师指导下独立撰写并完成的，学位论文并没有剽窃、抄袭、造假等违反学术道德、学术规范和侵权行为，本人愿意承担由此而产生的法律后果和法律责任，特此郑重声明。学位论文作者(签名)阅芝2004年5月