沈阳商贸饭店文化营销战略分析

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1、日录3.3.3关系营销....……，..............................................................................··……363.4沈阳商贸饭店营销战略中存在的问题.................................……，.............……383.4.1文化建设盲目...............................................................……，..··········

2、·……383.4.2品牌影响不广..........................................……，.................................·……393.4.3营销手段单一...............................................................····...·············……40第4章沈阳商贸饭店文化营销战略的目标与原则.............................................

3、……424.1沈阳商贸饭店文化营销战略的环境分析.................................................……424.1.1政治环境........................................……，...................................·.·······一424.1.2经济环境..............................................................................

4、...........··……434.1.3行业环境................................……，…，................................................……444.2沈阳商贸饭店文化营销战略的总体目标.................................................……454.3沈阳商贸饭店文化营销战略的构建原则.................................................……454.

5、3.1目标原则......................................……，.........................................·，···一454.3.2共识原则...........................................................................................……464.3.3统一原则.....................................................

6、...........................……，....……464.3.4高效原则...........................................................................................……464.3.5顾客原则.....................……，............................................................···……474.4沈阳商贸饭店文化营销战略的影响因素.

7、........……，.................................……47第5章沈阳商贸饭店文化营销战略的实施.................................……，...........……，..…495.1沈阳商贸饭店分层文化营销战略....................................……，...................……495.1.1建筑文化营销...........……，....................................··

8、··························……495.1.2环境文化营销........................................................···························……505.1.3服饰文化营销.……，................