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ID:32071759
大小:1.70 MB
页数:40页
时间:2019-01-31
《沈阳金喜服饰有限公司营销问题分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、AbstractJoinsWTOalongwithourcountry,afterthetrailconnectionoftheChinesemanetandtheinternationalmarket,theclothingexpensemarketisalsohavingthechange,theclothingmarketfurthersrefinement.Thebusinessagentsgraduallybecomethecompleterswhorealizetheimportantstrategictargetdutyofthetex
2、tileclothingindustrythataleexpandingthenativeandtheinternationalmarkets,seizingthemarketshareandSOon.Thus,thesch01arSandtheprofessionalgraduallypayattentiontothesebusinessagents.Proxyenterprise,astheindispensablemiddlelinkofthetextileclothingindustry,appearsmanymanagerialproble
3、msincreasingly,especially,thepioblemsinthemarketingmanagementaspectbecauseoftheentiretextileclothingindustry’Smacroscopicenvironmentandtheownreasonsoftheproxyprofessional。Inthisarticle,atfwst,theauthoranalyzesthedevelopmentconditionoftheentireclothingindustryindetail.Afterthat,
4、theauthorhascarriedonthedeeplevelelaborationfortheinternalandexternalenvironmentofJinxiandthependingissuesinthemarketingmanagement0fJinxi.Throughanalyzingandelaboratingtheserepresentativequestionsofthebusinessagents,theauthorofferscorrespondingsolutionstrategywhichissuitablefor
5、theentiretextileclothingindustry.Finally,takeJinxiasanexample,theauthormakesthepositiveprospectionforthefutureofthetextileclothingindustry.Keywords:Clothingindustry,Clothingbusinessagent,MarketingmanagementcountermeasureIl目录第一篇绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..11.1研究的背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.11.
6、2研究的意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.11.3研究内容⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21.4研究方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯2第二篇服装行业发展状况⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..32.1中国服装行业发展现状⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯32.1.1国内外对服装需求现状⋯⋯⋯⋯⋯⋯⋯⋯⋯..‘⋯..32.1.2中国服装生产能力⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..32.1.3服装行业未来发展状况⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.42.2辽宁地区服装发展现状.⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..8第三篇沈阳金喜公司外部影响环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.103.1
7、宏观环境⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..103.1.1经济环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..103.1.2政策法律分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..123.1.3自然技术⋯⋯⋯⋯⋯⋯.⋯⋯⋯⋯⋯⋯⋯⋯..123.2供求环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.133.2.1辽宁地区服装结构⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.133.2.2辽宁地区服装消费分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯163.2.3下级代理分销商⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯183.3金喜公司上游供应商分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯19第四篇沈阳金喜公司内部营销环境分析⋯⋯⋯⋯⋯.⋯⋯⋯.⋯..2l
8、4.1沈阳金喜服装公司概况⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..214.2优势、劣势分析⋯⋯⋯.⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯
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