沈阳金喜服饰有限公司营销问题分析

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1、AbstractJoinsWTOalongwithourcountry，afterthetrailconnectionoftheChinesemanetandtheinternationalmarket，theclothingexpensemarketisalsohavingthechange，theclothingmarketfurthersrefinement．Thebusinessagentsgraduallybecomethecompleterswhorealizetheimportantstrategictargetdutyofthetex

2、tileclothingindustrythataleexpandingthenativeandtheinternationalmarkets,seizingthemarketshareandSOon．Thus,thesch01arSandtheprofessionalgraduallypayattentiontothesebusinessagents．Proxyenterprise，astheindispensablemiddlelinkofthetextileclothingindustry,appearsmanymanagerialproble

3、msincreasingly,especially,thepioblemsinthemarketingmanagementaspectbecauseoftheentiretextileclothingindustry’Smacroscopicenvironmentandtheownreasonsoftheproxyprofessional。Inthisarticle，atfwst，theauthoranalyzesthedevelopmentconditionoftheentireclothingindustryindetail．Afterthat，

4、theauthorhascarriedonthedeeplevelelaborationfortheinternalandexternalenvironmentofJinxiandthependingissuesinthemarketingmanagement0fJinxi．Throughanalyzingandelaboratingtheserepresentativequestionsofthebusinessagents，theauthorofferscorrespondingsolutionstrategywhichissuitablefor

5、theentiretextileclothingindustry．Finally,takeJinxiasanexample，theauthormakesthepositiveprospectionforthefutureofthetextileclothingindustry．Keywords：Clothingindustry，Clothingbusinessagent，MarketingmanagementcountermeasureIl目录第一篇绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．11．1研究的背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．11．

6、2研究的意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．11．3研究内容⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21．4研究方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯2第二篇服装行业发展状况⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．32．1中国服装行业发展现状⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯32．1．1国内外对服装需求现状⋯⋯⋯⋯⋯⋯⋯⋯⋯．．‘⋯．．32．1．2中国服装生产能力⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．32．1．3服装行业未来发展状况⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．42．2辽宁地区服装发展现状．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．8第三篇沈阳金喜公司外部影响环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．103．1

7、宏观环境⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．103．1．1经济环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．103．1．2政策法律分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．123．1．3自然技术⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯．．123．2供求环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．133．2．1辽宁地区服装结构⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．133．2．2辽宁地区服装消费分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯163．2．3下级代理分销商⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯183．3金喜公司上游供应商分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯19第四篇沈阳金喜公司内部营销环境分析⋯⋯⋯⋯⋯．⋯⋯⋯．⋯．．2l

8、4．1沈阳金喜服装公司概况⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．214．2优势、劣势分析⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯