上海汇利船务有限公司发展战略分析

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1、土蠹簋呈盔堂!!坠堂堡亟童圭攫堑麴丛堡直堡垒亘蕉壁缝堕班塞THERESEARCHOFDEVELOPMENTSTRATEGYFORSHANGHAIHUILIMARINE&TRADINGCO。，LTDABSTRACTEstablishedin1985，ShanghaiHuillMarine&TradingCo，Ltd(HL)hasmadegreatachievement．Buttheresearchonthewholebusinessdevelopinghasnotbeenc枷edoutinsystem，roundly,impersonally,

2、andinprofundity．Asanassistantonetotheshippingindustry,whichisfluctuatedwiththeundulationoftheshipping．Therefore，fromthesenseofthehealthy,futureandlong-waydeveloping，HLneedsaclearunderstandingandanalysistothefuturecollectivityofthecompany,thedevelopingdirectionandthestrategy

3、goalofthebusiness，thenitcanwinthefuturecompetition．Andtheresearchshouldbeinsystemandall—round．Thearticlewillexploretheminsuchaspects．Theresearchreporthassixparts．includingfivechaptersandtheconclusion．Firstly,basicconditionofHLisintroduced,atthesametime，theimportanceandneces

4、sityofbulldingtheenterprisestrategyisproposed，andtechnologysolutiontothestrategydevelopingofHLisalsopointedoutinthearticle．AimingatstrategydevelopingofHL，thearticleintroducesthemanagementtheoryofthemanagementmaster,Dmcker,theSWOTandBeGMatrixanalysistechnique，andthefivecompe

5、titionmodels．Theconclusionandanalysistothedirectrelatedfactsofexternalandinternalenvironmentwhichaffectthecompany’sstrategydevelopingasaconstructionwholeentity,generateoutbasedontheabove．Mainlythearticleanalysestherelationbetweentheworldshippingeconomydevelopingandtheshippi

6、ngservice，andthecompetitionenvironmentwhichIILisfacing．Meanwhileitanalysesthecurrentstatusofthecompany’sorganizedstructure，enterpriseculture，stuffconstruction,thecustomers’servicemanagementandthedistributionandprovisionmanagement．WiththeSWOTanalysistechniquethearticleanalys

7、esthedevelopingopportunity,disadvantages，superiorityandinferioritythatresearchingthestrategydevelopingmets．Bythestatisticoftheincreaseinterest，competitionstatusandthecreatedgrossprofitthatHLownsintheformeryears，thearticledrawstheBeGmatrixofallkindsofbusiness，andpreparedforb

8、asictheoryanalysistothebuildingoftheenterprisedevelopingstrategy．WiththeSWOTanalys