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ID:32043361
大小:2.05 MB
页数:70页
时间:2019-01-30
《北京汇全教育科技有限公司发展战略分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、AbstractDungthe"tenthfive-yearplan’’pcariod,ourcountry’seducationdevelopsvigorously,andthenon-academiceducationaltrainingplaysagreatroleinournationaleducationsystem.Astheeducationdevelopsfastandhealthy,eductionindustry,whichisbeneficialnotonlytothecountrybutalsotO
2、thepeople,containshugcopportunityandshowsitsinfinitedevelopmentpotentialgradually.Asayoungteacher’whoisengagedinthesecondaryeducationfor14years,theauthorresignsandstartsacompanywhichisdevotedtoeducational$ervico.Hewantstofulfillhisbeliefthatscientificfinejoyfulled
3、ucationmakeshighability笛wellashi【ghsco他.111ecompanyheestablishedinMay2006isHuiquanEducation&TechnologyCo.,Ltd.,anditsregisteredcapitalis100,000Yuan·ThecompanyplanstoprovideNon-academicEducationalTrainingtoelementaryandmiddleschoolstudentsNowadays,thenon—academiced
4、ucationaltrainingmarketisdirectingintomarketing-divided,brand—managedandchain·business,whichisinevitabletore-allotthemarket.Howtogetcompetitiveadvantagebythecompetitivestrategyandgetfurtherdevelopmentandexpansionbythedevelopmentalstrategyinthefiercemarkets?That’sa
5、seriousproblemforHuiquanEducation&TechnologyCo.,Ltd.duringitscompetitiveanddevelopmentalperiod.Therefore,itissignificanttorescarclhconstructandimplementthestrategyforHuiquanEducation&TechnologyCo.,Ltd.bythetheoryandtoolsofstrategymanagement.Byusingthetheoryandpatt
6、ernofstrategymanagementforreferenceandcombingthemarket’Sactualcompetitiveanddevelopmentalenvironment,thisthesisfullyresearchestheanalyzingofstrategyenvironment,thestrategyselectingandactualizing.Atthebeginning,thisarticlesummarizestheexternalstrategyanvimnment,voc
7、ationenvironment,innerkeyconditionsandabilitywiththeanalyzingtoolsPEST,Porter’S5CompetitiveModelandInnerKeyFactors.Thisisaimedtogeneralizetheopportunityandthreat,thestrengthandweaknessoftheorganizations.ARertheevaluationandchoosingofthestrategiesforHuiquanEducatio
8、n&TechnologyCo.,Ltd.tthisthesisattemptstodetermineonthestrategieswhichgoeswellwitllitspresentsituation.ThesestrategiesaretheDifferenceFocusingStrategy,-
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