北京汇全教育科技有限公司发展战略分析

北京汇全教育科技有限公司发展战略分析

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时间:2019-01-30

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1、AbstractDungthe"tenthfive-yearplan’’pcariod,ourcountry’seducationdevelopsvigorously,andthenon-academiceducationaltrainingplaysagreatroleinournationaleducationsystem.Astheeducationdevelopsfastandhealthy,eductionindustry,whichisbeneficialnotonlytothecountrybutalsotO

2、thepeople,containshugcopportunityandshowsitsinfinitedevelopmentpotentialgradually.Asayoungteacher’whoisengagedinthesecondaryeducationfor14years,theauthorresignsandstartsacompanywhichisdevotedtoeducational$ervico.Hewantstofulfillhisbeliefthatscientificfinejoyfulled

3、ucationmakeshighability笛wellashi【ghsco他.111ecompanyheestablishedinMay2006isHuiquanEducation&TechnologyCo.,Ltd.,anditsregisteredcapitalis100,000Yuan·ThecompanyplanstoprovideNon-academicEducationalTrainingtoelementaryandmiddleschoolstudentsNowadays,thenon—academiced

4、ucationaltrainingmarketisdirectingintomarketing-divided,brand—managedandchain·business,whichisinevitabletore-allotthemarket.Howtogetcompetitiveadvantagebythecompetitivestrategyandgetfurtherdevelopmentandexpansionbythedevelopmentalstrategyinthefiercemarkets?That’sa

5、seriousproblemforHuiquanEducation&TechnologyCo.,Ltd.duringitscompetitiveanddevelopmentalperiod.Therefore,itissignificanttorescarclhconstructandimplementthestrategyforHuiquanEducation&TechnologyCo.,Ltd.bythetheoryandtoolsofstrategymanagement.Byusingthetheoryandpatt

6、ernofstrategymanagementforreferenceandcombingthemarket’Sactualcompetitiveanddevelopmentalenvironment,thisthesisfullyresearchestheanalyzingofstrategyenvironment,thestrategyselectingandactualizing.Atthebeginning,thisarticlesummarizestheexternalstrategyanvimnment,voc

7、ationenvironment,innerkeyconditionsandabilitywiththeanalyzingtoolsPEST,Porter’S5CompetitiveModelandInnerKeyFactors.Thisisaimedtogeneralizetheopportunityandthreat,thestrengthandweaknessoftheorganizations.ARertheevaluationandchoosingofthestrategiesforHuiquanEducatio

8、n&TechnologyCo.,Ltd.tthisthesisattemptstodetermineonthestrategieswhichgoeswellwitllitspresentsituation.ThesestrategiesaretheDifferenceFocusingStrategy,-

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