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1、continuousenlargingofitsscope,thecompany’smanagementdidn’tgetenoughdevelopment,atthesametimeitsmanagementcostswereincreasingcontinuously,soitsprofitabilitywasdecreasingaccordingly.WhatshouldtheTYCompanydofacingsuchsituation?Howcanthecompanykeepitsmarketadvan
2、tage,andthenimproveitsprofitabilityonthisbasis?Anditisalsothebiggestproblemforthecompanynow.AlltheseneedtheTYCompanytoredesignitsdevelopmentstrategywhichisfitforitscurrentsituation.Accordingtoouranalysistotheleasingindustry,weknowthattheleasingindustry’skeys
3、uccessfulfactorsarethefinancingcapability,thecapabilityofgettingclientresourcesandrisk-controlcapability.Afterinterviewingwithitsemployeesandinvestigatingthecompany,andthenanalyzeitscurrentcorecapabilities,wefindthatthecompany’scurrentcoreadvantageisthestron
4、gcapabilityofrisk-control,anditsothercorecapabilitiesstillneedtobeimproved.SoonthebasisoftheanalysistotheTYCompany’sinternalandexternalsituationsandthenusingSWOTstrategicmatrixtodothedetailedanalysis,wethinkthatTYCompanyshouldchoosethedevelopmentstrategypath
5、ofintegratingtheleasing,salesandvalue-addedservices.Bythisway,thecompanycanintegrateitsindustrialvaluechains,improveitsholisticcompetitivecapabilityanditsprofitability.Moreover,TYCompanyshoulddothepriorityrankingaccordingtotwolatitudesofimportanceandurgency,
6、andthenconfirmthatinthefuturedevelopment,theleasingbusinessisitsprincipalpartandmainprofitsource,thevalue-addedservicesandthesalesbusinesswillprovidetheclientchannels,capitalsourcesandservicesupports.Accordingtothecompany’snewdevelopmentstrategy,attheendofth
7、edissertationIbringforwarditsfuturecorecapabilitiesconstructionplan,dotheanalysistoitscultivatingapproaches,andthendesignthedetailedlayoutsforitscorecapabilityconstructionaccordingtothreephases.KEYWORDS:leasingindustry,companyanalysis,developmentstrategy,cor
8、ecapabilityconstructionContentChapter1Introduction......................................................................................................................11.1Thebackgroundoftherese
