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1、西安建筑科技大学硕士学位论文Researchonstrategytransformationofservice-orientedmanufactureofShaanxiAutomobileGroupMajor:BusinessadministrationMasterstudent:LiuShuikuAcademicadvisor:ProfessorFangYonghengAbstractDuetotheovercapacityofproductionindomesticcommercialautomobi
2、leindustry,theseverityofproductshomogeneityandthefiercepricecompetition,theproduction-orientedcorporationssufferanobviousdecliningprofit-gainingability.However,theafter-salesservicesectionbasedontheproductspromisesalargedevelopmentpotential,whichcanintegr
3、ateresourcesbasedontheproductsandprovidethecustomerswithcomprehensivesolutions,thusrealizingadistinctdevelopment.Firstofall,thisarticleanalyzesthebackgroundandsignificanceofthestrategicmodeltransferandthestatusquoofcurrentstudiesbothhomeandabroad,whichsum
4、marizesabasicpathforthecorporativestrategicmodeltransfer.Secondly,thispaper,takingShaanqiGroupasanexample,studiesitsmainissuesanddeep-rootedcausesagainstthebackgroundofindustrialovercapacityofproductionandproductshomogeneity,andcomingforththeadvantagesand
5、shortcomingsinmanagement.Thirdly,takingfullconsiderationofthetrendinnationalindustrialmodeltransferandupgrading,thepapercomesupwithageneralideaandsomedetailedmethodsforShaanqiGroup'sstrategicmodeltransfertotheservice-orientedmanufacturer.Next,premisedbyth
6、esuccessfulimplementationoftheservice-orientedmanufacturemodeltransfer,thepaperdesignssomespecificmeasuresonShaanqi'scustomers'demandmanagement,R&Dstrategiesandprocesses,marketingsystem,productionandprocurementsystem.Intheend,thepaperalsoraisessomesafegua
7、rdsoninternalstructures,operationmethods,humanresourcesandinvestmentsystem.Keywords:ShaanqiGroup;service-orientedmanufacture;strategicmodeltransfer.万方数据西安建筑科技大学硕士学位论文目录1绪论....................................................................................
8、........................................11.1研究背景.............................................................................................................11.2研究意义..................................................
