旅游危机事件管理分析——以三亚旅游危机事件为例

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1、ABSTRACTWiththerapiddevelopmentofeconomicglobalizationandthewideexpandationofChina’Sopeningpolicy,businessesarefacingadifferentcrisis．Andcrisismanagementhasbecomeoneoftheimportantissuesindifferentindustry．Inrecentyears，asChina’Slivingstandardcontinuestoimprove，

2、tourismhasbecomeanintrinsicneedtoChineseandpromotetherapiddevelopmentofChina’Stourism，makingtheindustrybecomethemostactivepartofthenationaleconomy；However,duetothetravelindustry’Sowncharacteristicsandchangingoftheglobalizationbackground，thetourismindustrysuffer

3、edfromawide，multi-level，multi-angleimpact，thisimpactisnotonlyrestrictsthesounddevelopmentofthetourismindustryitself,butalsoatestofthegovernmentandsociety’Sabilitytorespondtocrises．Meanwhile，asChina’Sshareoftourisminthenationaleconomycontinuestoimprove，tourismcr

4、isismanagementisnotonlyrelatedtothehealthyandsustainabledevelopmentofthetourismindustry,butalsoreflectstheChinesegovernment’Sabilityandpublicimage，SOtheestablishmentofacomprehensiveandeffectivetourismcrisisresponsemanagementmechanismiSimminent．Duringthe2012Spri

5、ngFestivalperiod，HainanSanya”cheating”incidentevolvedintoaserioustourismcrisis，andbringseriousimpactontourisminSanya．Intheprocessofrelateddepartmentstoripoffthedoorofcrisisevents，exposedmanyproblemsanddisadvantagesofcrisismanagement，suchasthelackofnetworkmanage

6、mentofcrisisevent，leadtopublicopinion，ignoretheprocessmanagement，leadtocrisispreventionandrecoverymanagementisnotsound，lackofeffectivecrisismanagementsystem，itisdifficulttoarousetheenthusiasmofallsidesetc．Thisarticlesummarizedonthebasisoftheresearchonthetourism

7、crisisathomeandabroad，firstofa11，fromtheaspectsoftourismcrisisconsciousnessandtourismmanagementsystemtoexplorethenecessityofstrengtheningthetourismcrisismanagement．Secondly,thisarticletakingsanyaripoffthedoorcrisisforexample，furtheranalyzesthesocialconsequences

8、ofthecrisisevent，mainlydiscussestheproblemsexistinginthemanagementprocessofthecrisisevent．Finally,thispapermainlystudieshowtodoitinthemanagementoftourismcrisis．Theauthorthin