美的客车企业发展战略分析

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1、ABSTRACTWiththeguidanceofrelevantstrategymanagementtheoryanddomesticandabroadstrategicresearchresults，combinedwithinter-tradeenterpriseannexationstrategy,thisthesismakesthedevelopmentstrategyforMideapassengertrainthroughthecasestudyofMideaGroupannexingpassengertrainenterpris

2、esbytheresearchmethodofrealexample．Meanwhile，theauthorofthethesishopestogiveadvicesbothfortheformulationofenterprisedevelopmentstrategyofpassengertrainindustryandforthestrategicalintegrationofthepresentdomesticinter-tradeenterprisesmergering．Bystudying，thethesisstatesthatthe

3、privateenterprisesshouldnotmaketheinvestmentblindlyinpassengertrainindustryatpresentbecauseofoverheatedinvestment,overcapacity,decreasedmarketdemandsandmalignantcompetition．Passengertrainenterprisesareenterprisesofthetypicalscaleeffect，whichneedhugeinvestmentbutlowbenefitinp

4、reviousstage．Forthoseenterprisesenteringnewly,theyshouldstudythemarketseriously,makefeasiblestrategy,puthselfinrightposition，andmustke印inmindtoagainstbeingeagerforquickSUCCESS．Chineseenterprisesofpassengertrainshouldholdtheopportunitiesthatnewenergysources，newpowerandenviron

5、mentalprotectionandpower-savingtechnologybringtopassengertrainindustrycarefully,seizethecommandingpointofthenew-typepassengertrain，intensifyexportingactivities，taketheroadtointernationalization，whichareeffectivewaystosolveproblemsexistingatpresent’suchasdomesticovercapacitya

6、ndmalignantcompetitioninPassengertrainindustry．ThisthesisalsoholdtheopinionthatMideaGroupCanhopefullyenterintothetopthreeofPassengerTrainindustrywithin8years，andbecometheinternationalwell-knownmanufacturingenterprisesofpassengertrain，providedMideaGroupCanmakeuseofksuniqueres

7、ourceadvantages，makedetailedstrategyimplementationplan，adopteffectivecompetitivestrategyandtactics，utilizetherightproductsandtargetmarketorientation，ke印awayfromtheenemy’Smainforcesandstriketheweakpoints．Meanwhile，itisalsoofgreatimportanceforMideatoemphasizestrategicorganizat

8、ionalframeworkandrelevantstrategicsupplementarymeasures，toguaranteetheeffec