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ID:32065792
大小:2.62 MB
页数:78页
时间:2019-01-31
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1、ABSTRACTWiththeguidanceofrelevantstrategymanagementtheoryanddomesticandabroadstrategicresearchresults,combinedwithinter-tradeenterpriseannexationstrategy,thisthesismakesthedevelopmentstrategyforMideapassengertrainthroughthecasestudyofMideaGroupannexingpassengertrainenterpris
2、esbytheresearchmethodofrealexample.Meanwhile,theauthorofthethesishopestogiveadvicesbothfortheformulationofenterprisedevelopmentstrategyofpassengertrainindustryandforthestrategicalintegrationofthepresentdomesticinter-tradeenterprisesmergering.Bystudying,thethesisstatesthatthe
3、privateenterprisesshouldnotmaketheinvestmentblindlyinpassengertrainindustryatpresentbecauseofoverheatedinvestment,overcapacity,decreasedmarketdemandsandmalignantcompetition.Passengertrainenterprisesareenterprisesofthetypicalscaleeffect,whichneedhugeinvestmentbutlowbenefitinp
4、reviousstage.Forthoseenterprisesenteringnewly,theyshouldstudythemarketseriously,makefeasiblestrategy,puthselfinrightposition,andmustke印inmindtoagainstbeingeagerforquickSUCCESS.Chineseenterprisesofpassengertrainshouldholdtheopportunitiesthatnewenergysources,newpowerandenviron
5、mentalprotectionandpower-savingtechnologybringtopassengertrainindustrycarefully,seizethecommandingpointofthenew-typepassengertrain,intensifyexportingactivities,taketheroadtointernationalization,whichareeffectivewaystosolveproblemsexistingatpresent’suchasdomesticovercapacitya
6、ndmalignantcompetitioninPassengertrainindustry.ThisthesisalsoholdtheopinionthatMideaGroupCanhopefullyenterintothetopthreeofPassengerTrainindustrywithin8years,andbecometheinternationalwell-knownmanufacturingenterprisesofpassengertrain,providedMideaGroupCanmakeuseofksuniqueres
7、ourceadvantages,makedetailedstrategyimplementationplan,adopteffectivecompetitivestrategyandtactics,utilizetherightproductsandtargetmarketorientation,ke印awayfromtheenemy’Smainforcesandstriketheweakpoints.Meanwhile,itisalsoofgreatimportanceforMideatoemphasizestrategicorganizat
8、ionalframeworkandrelevantstrategicsupplementarymeasures,toguaranteetheeffec
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