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ID:32065474
大小:2.93 MB
页数:76页
时间:2019-01-31
《旅行社社会责任分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、旅行社社会责任研究旅游管理专业研究生:林玲指导教IJili.陈乾康摘要:旅行社作为旅游业的龙头企业,在整合旅游资源、带动旅游业发展方面具有非常重要的作用。然而我国旅行社存在的社会责任感缺失的现象极为普遍,在产品方面,旅行社出现了产品质量普遍低下、服务质量差和低价竞争等问题;在员工方面,旅行社存在员工的薪酬特别是导游的薪酬问题,旅行社还向导游收取一些不合理费用等问题,这些都是旅行社对员工社会责任缺失的表现:在同行业竞争者方面,旅行社出现虚假宣传行为、低价倾销行为、混淆行为等社会责任缺失行为。所以,旅行社的社会责任问题越来越受到社会各界的
2、关注。本文运用旅行社社会责任相关理论,指出了旅行社社会责任的含义、主体、对象和内容。本文结合我国旅行社行业特征,通过文献收集和对旅行社相关部门负责人、专家学者的走访调研,明确了旅行社社会责任缺失的原因、主要表现及影响,提出了增强旅行社社会责任的途径和方法。本研究成果对于改变旅行社行业形象,提升旅行社竞争力,促进旅游业的健康发展具有重要意义。·关键词:旅行社社会责任现状提升途径,●.、、~●,-一,'■●■StudyonTravelAgencySocialResponsibilityMajor:TourismManagementPost
3、graduate:LinLingTutor:ChenQiankangAbstractTravelagencyindustryisaleadingenterpriseinthetourismindustry,anditplaysaveryimportantroleintheintegrationoftourismresourcesandpromotingtourismdevelopment.However,thephenomenonthetravelagencyislackofsocialresponsibilityisverycomm
4、on.Intermsofproducts,Travelagencyoftheproductsshowedlowproductquality,poorservice,low-pricecompetitionandSOon;intermsofthestaff,theremunerationoftravelagenciesemployees,especiallytheremunerationofthetourguides,hasaproblem,tourguideswerereceivingsomeunreasonablefeesbytra
5、velagencies.Theperformanceoftravelagencyisalackofsocialresponsibilitytoemployees;Intermsofcompetitors,thephenomenonoffalsepropagandabehavior,lackofdumpingbehavior,confusionbehavioriswidespreadintravelagencyindustry.Therefore,societypaysmuchmoreattentiont0thetravelagency
6、.Thepaperappliestheorytothetravelagencysocialresponsibility,andpointsoutthemeaning,subject,objectandcontentofthetravelagencysocialresponsibility.thewriterwidelyreadvariousmonographs,papersandcaserelatedtothesubject,alsointerviewthemainpersoninchargeofthetravelagencies,e
7、xpertsandscholars.ThePaperpointsoutthestatusandreasonsthatthetravelagencylacksofsocialresponsibility.Finally,thispaperfindsthewaystoenhancethetravelagencysocialresponsibility.itishelpfultochangetheimageofthetravelindustry,toimprovethecompetitivenessofthetravelagency,top
8、romotethehealthydevelopmentofthetourismindustry.Keywords:Travelagency;SocialResponsibility;Phenomenon;Solution
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