蓝星天津石化的发展战略分析

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1、ABSTRACTWiththesustained，rapidandhealthydevelopmentofChina'snationaleconomy，Aswellasthecontinuousimprovementofthepeople’Slivingstandardsandconsumption咖】曲lre，especiallyoilconsumptioniscloselyrelatedtothedevelopmentoftheautomotive，transportation，buildingmaterials，textileandotherindus

2、tries，China’Spetrochemicalindustrytoacceleratethedevelopmentofthebasicrawmaterials，Thegrowingneedsofthecommunityandcontinuetoexpandthemarketspace．China'spetrochemicalindustryinthefaceofopportunities，Presenceofsmallscaleenterprises，pooreconomicperformance，thelackofresources，environm

3、entalpressures，highqualityrequirements，competitivelowandotherissues，Thisrequiresthepetrochemicalindustryshouldstrengthenstrategicresearch，WithaclearstrategytOguidethedevelopmentofenterprises，Tocreatethecorecompetitivenessofenterprises，towinthesurvivalanddevelopment．Thisthesisisthed

4、eparturefromthebackground,purposeandsignificanceof,Strategicmanagementtheory，Blue-starrianjinPetrochemicalfacinginternalandexternals缸tegicenvironmentanalysisSWOTanalysis，Identifytheopportunitiesandthreatsintheexternalenvironmentoftheenterprise，Whilerecognizingitsownadvantagesanddis

5、advantages，andthenchoosethestrategicdevelopmentofthecompany，tofinalizetheimplementationofthestrategysafeguards．Thisthesisconsistsofsixsections．Mainlyelaboratedatthebeginningofthebackground,purposeandsignificanceofthethesis，thenproceededtodescribethebasictheoriesandconceptsofthestra

6、tegy,LeadsBlue-starTianjinPetrochemicalinternalandexternalstrategicenvironmentanalysis，Identifyastrategicchoiceforenterprisedevelopmentandsafeguardmeasures，ConcludedBlue-starTianjinPetrochemicaldevelopmentideasproposedtobefurtherimprove&Keywords：Corporatestrategy：Theintegrationofre

7、fining；Sustainabledevelopment目录第一章绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．1研究背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．11．2研究目的和意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．11．3研究方法与思路⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．2第二章相关理论概述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．52．1战略管理理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯52．2企业战略理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．72．3战略管理理论研究方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．8第三章蓝星天津石化战略环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯113．1蓝星天

8、津石化基本情况⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯ll3．2蓝