家用空调企业核心竞争力分析——以格力电器为例

家用空调企业核心竞争力分析——以格力电器为例

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页数:61页

时间:2019-01-31

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1、定格力空调与美的空调核心竞争力的差异,总结出格力空调的核心竞争力之所在,格力空调的核心竞争力是:基于长期专业化经营建立的品牌竞争力,以自主研发为主的创新竞争力,基于历史时期形成的独特渠道模式和强大的渠道控制能力。关键词:格力电器,家用空调企业,核心竞争力,渠道控制能力CoreCompetitiVenessAnaIysisonAirConditionerEnterprises——BasedonGreeApplianceM旬or:MasterofPro佬ssionalAccountingName:QinZhihongSuperVisor:Pro£LiuFengQinChe

2、ngdongABSTRACTThedeVelopment9ftheStrategicMamgememTheo巧haSexperiencedtheStageso£ClassicalStrategicManagementneoⅨtheModemStrategicManagementTheo巧andtheEnterpriSeStrategicManagementTheorywhichbasedontheidentificationandf.osteringofcorecompetence.TheViewof‘‘corecompetence"oftheCompetitiVen

3、essTheoⅨhaSeXplailledthereasonwhytheper南rmancedi骶rencesamongdiVersifiedente印risesmthesameindustryislargerthallthatofente叩risesindifrerentindustries.Thissetsthedirectionfortheidentincationandf.osteringofthe“CoreCompetence’’whichinnuencethecompetitiVeadVantageofanenterp“se.TheChinesehouse

4、holdairconditionermdust巧hasthebeStintematiomlcompetitiVeness.ARer20yearsofdeVelopmem,theindustr),haseliminatedagroupofente叩riseswhilebroughtuptheindust巧leaderssuchasGree.Greewasthechampionofthedomesticmarketoccupationinl4consecutiveyears,andwastheglobalproductionandsaleschampionin4conse

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6、thecompetitiVestrategyandadVamageofGreebyStudythecompet“ionsit删ionofthehouseholdairconditionerindustry.Itco瑚bineswiththere诧renceoftheCompet“iVeStrategyTheo巧ofMichaelE.PonerandtheViewsof“CoreCompetence”ofC印acitySch001.ItusestheSWOTmodelfortheresearch.ThecompetitiVestrategyandadVantageofG

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