基于体验营销理论的科技旅游产品开发分析——以南京傅家边为例

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1、摹于体验营销理论的科技旅游产品开发研究AbstractExperienceeconomyisthefourthstageofeconomicdevelopmentcomingaftertheagriculturaleconomy．industrialeconomy，andserviceeconomy．Itistosupplytheproductintheformofexperience，whichraisetheintensereactionaroundthewholeworld．Anthesametime，manyparticulartourismitemsemergeduetothe

2、desireofpeople'spursuingindividualityaswellasthefiercecompetitionoftourism，suchasfarmingtourism，ecologytourism，conferencetourism，physicaltourism，vacationtourism．studytourismandsoon．Thetechnologytourismisonebranchof计．Thetechnologytourismhasthegoodeconomic，socialandecologicaleffectbecauseofitshi9hI

3、y—involveddegreeandhightechnology．Allofthisisinlinewiththesustainabledevelopmentrequirement，SO．thasthebrightfutureandispaidcloseattentionbypeople．Thisarticlemakesthedescriptionofrelevantdefinitionandtheoryconcerningexperiencemarketingfirst，then，focusingonthehighly—involvedandhightechnologycharact

4、eristics，·trytoproposethestrategyoftechnologytourismproduct—developmentonthebasisofexperiencemarketingusingpossibilityandnecessityfromthesensemarketing，fellmarketing，thoughtmarketing，actionmarketingandmarketingrelatedaspects．Atlast，thisarticletakestheFuJiabianagriculturaltechnologyyardastheexactr

5、esearchobject．OnthebasisofgeneralintroductionofV基于体验营销理论的科技旅游产品开发研究technologyyard，．tanalysestheexistingproblemandpresentsituation，furthermore，计putsSMEsmodelintotheproductsdevelopmentandputsforwardthestrategyandsuggestionthathowtodeveloptheagriculturetourismconcerningenvironment，designandactivityK

6、eyword：experiencemarketing，SMEsmodel。technologytourismFuJiabianVI基于体验营销理论的科技旅游产品开发研究图表1．I：图表2-l：图表2-2：图表2-3：图表2-4：图表2-5：图表2-6．．图表3．1：图表4-1．-图表4-2z图表4-3：图表4-4：图表孓l：图目录论文技术路线图⋯⋯⋯⋯⋯体验产生过程图⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯9体验类型二维图⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．1l经济价值递进图⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．12马斯洛需求层次理论结构图⋯⋯⋯⋯

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