关于英特尔公司平台营销策略的分析

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5、components，Besidesdifferentproductcombieationsdesignedfordifferentcustomer，saitabletargetcustomersegmentation，companybrandstrategy，platformrightpositjoningandorganizationstructurearealSOkeystepstomakereformsucceed．Insummary，afteroverallplatformStrategycarriedout，Intelhasfinisheditstransformationas

6、expected．Asaresult，wecanseethemarketshareincreaseandbusinesSimprovement．Duetothetimeandauthorknowledge1imit．thiSartiCleiSstillsuperfiCjal．thecorrectionandinstructionsarehighlyappreciated．Keywords：CPUindustry，IntelPlatformMarketing第一章研究对象的定义与内容本文作者目前就职于著名高科技跨国公司英特尔公司北京分公司工作，经历了该公司全球化平台结构转型，通过近一年的观察

7、与分析，了解到公司转型的目的与意义。因此本文将以英特尔公司为研究对象，借助市场营销与管理学理论，阐述大型跨国企业为了在竞争加剧的市场中牛存发展，从以企业产品为核心向平台化营销方向转变以满足不同顾客的需求，同时，为了介绍实现这一转变所采取的一系列变革下段，本文作者从组织架构、品牌标识、市场策略及技术方面均作了详尽的描述与分析。第一节英特尔公司介绍INTEL(英特尔)公司是全球最大的芯片制造商。由罗伯特诺伊斯(BobertN