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1、AbstractAbstractWiththeadvancementoftechnology,tourism,andthecombinationofe-commerceisbecomingmoreandmoreclosely,tourism,e-commerceisgraduallymature,butduetogeographicalconstraints,andthelowerpricesofelectronicequipment,ithastopromotethereductionoftradebarriers,tourisme-commerceisf
2、acingbottleneckcausedbythedevelopmentafterthestationaryphaseafterthehigh-speeddevelopment.Producthomogeneityserious,viciouspricecompetitionintensifiedbetweenenterprises,lackofcorecompetitiveness,resultinginaviciouscycleoftheindustry.Ifwedonotsolvetheseproblems,theindustrymayslowdev
3、elopment.Thisarticlecombinedwithyearsofpracticalexperienceindifferentjobsinthetravelcompany,startingfromtheactualanalysisoftheindustryiscurrentlyfacingproblemswithintheindustrycommonlyusedwayofsolvingstrategies,comparetheiradvantages,disadvantages.ThebackgroundforthestudyofT,throug
4、htheSWOTanalysisofthechallengesandproblemsfacedbythecompanyfacing,andtohavetheopportunityto.TheCompany'scurrentoperations,withthehopetoenhancethecorecompetitivenessthroughsocialnetworking,mobiletechnology,LBStechnologyaswellastheintroductionofthedatamanagementsystem.Combinedwithcon
5、sumerbehaviorandpsychologytooptimizetourismproducts.Byoptimizingtheaspectsofthereformsinthedepartmentstructure,reformofthecompany'smainbusinessunitprocesses,soastooptimizetheresultsoftheTwaythecompanyoperated.ThelasthopefortheoptimizationfeasibleforTcanbringsomethingtothinkaboutfor
6、theentireindustry.Keywords:Tourisme-commerce，CompanyOperationoptimization，SNS,MobileTechnologyII万方数据目录目录摘要..................................................................IAbstract..............................................................II第一章绪论................................
7、..........................1§1.1研究背景和意义................................................2§1.1.1研究背景................................................2§1.1.2研究意义................................................5§1.2国内外研究与发展现状..........................................5§1.2.1国外研究与发展现状.....
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