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1、AbstractAbstractWiththeadvancementoftechnology,tourism,andthecombinationofe-commerceisbecomingmoreandmoreclosely,tourism,e-commerceisgraduallymature,butduetogeographicalconstraints,andthelowerpricesofelectronicequipment,ithastopromotethereductionoftradebarriers,touri
2、sme-commerceisfacingbottleneckcausedbythedevelopmentafterthestationaryphaseafterthehigh-speeddevelopment.Producthomogeneityserious,viciouspricecompetitionintensifiedbetweenenterprises,lackofcorecompetitiveness,resultinginaviciouscycleoftheindustry.Ifwedonotsolvethese
3、problems,theindustrymayslowdevelopment.Thisarticlecombinedwithyearsofpracticalexperienceindifferentjobsinthetravelcompany,startingfromtheactualanalysisoftheindustryiscurrentlyfacingproblemswithintheindustrycommonlyusedwayofsolvingstrategies,comparetheiradvantages,dis
4、advantages.ThebackgroundforthestudyofT,throughtheSWOTanalysisofthechallengesandproblemsfacedbythecompanyfacing,andtohavetheopportunityto.TheCompany'scurrentoperations,withthehopetoenhancethecorecompetitivenessthroughsocialnetworking,mobiletechnology,LBStechnologyaswe
5、llastheintroductionofthedatamanagementsystem.Combinedwithconsumerbehaviorandpsychologytooptimizetourismproducts.Byoptimizingtheaspectsofthereformsinthedepartmentstructure,reformofthecompany'smainbusinessunitprocesses,soastooptimizetheresultsoftheTwaythecompanyoperate
6、d.ThelasthopefortheoptimizationfeasibleforTcanbringsomethingtothinkaboutfortheentireindustry.Keywords:Tourisme-commerce，CompanyOperationoptimization，SNS,MobileTechnologyII目录目录摘要..................................................................IAbstract...............
7、...............................................II第一章绪论..........................................................1§1.1分析背景和意义................................................2§1.1.1分析背景................................................2§1.1.2分析意义.........................
8、.......................5§1.2国内外分析与发展现状..........................................5§1.2.1国外分析与发展现状...................................
