sw公司发展战略分析

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1、广东工业大学硕士学位论文ABSTRACTThemarket’Sneedsarechangeingcontinuously,thecompetitionisincreasinglyfierceanditisdevelopingrapidlyinscienceandtechnology,underthissituation,thesurvivalanddevelopmentofacorporationisfacingmoreandmorerigorouschallengeandstandingseveretests．Inthisc

2、ase，thecorporationneedstomakethetimelystrategyadjustmenttoadapttothenewenvironment，thenharvestthemarket，opporttmitiesandgetcontinuousgrowth．Since2004，thepriceofinternationalcrudeoilincreasedrapidly．TheCOStforallkindsofpackingproducts’rawmaterialsandsubsidiarymateria

3、ls(forexample，PP／PElawmaterial，suportingmaterialect．)increasedrapidlyaccordingly．Underthissituation，theplasticpackingcorporation，especialforthemanufactoryofplasticpailsiscomingintoanageofslimmargin．Today,themarketdevelopmentofplasticpackingcorporationsarestayingasta

4、tusofcompletecompetitionwhichhascausedbigchallengesandpressuresforthecorporation’Sprofitandmarketshare．Butfromanotherhand，thecompetitionhasalsopromotedtheindustrytobeahighertechnologicalcontent,whenthemarkethasaskedtheplasticpackingproductsindustrytocontinuouslyupgr

5、adethequalityrequirements，italsohasledtheindustrytofreshtheentireindustryandachieve‘‘survivalofthefittest’’throughtechnicalrenovation．SWspecializesinplasticpails，it’Saprivateenterprisewhichsetsdesign,research,manufacture，salesandservicesasawhole．SinceitWassetupfoury

6、earsago，ithasbuiltupthefactorys，salesandservicegroupsinChangZhou,GuangZhouandTianJing．AsacorporationofRMB3000millionsofannualsalesamount,SWhasstandingtheleaderpositionintherelativeindustrymarketofChinabasingonpowerfultechnicresearchability；perfectproductsseriesandsa

7、lesnetworks；thecompetitionstatusinthehigh-endmarketandprovidingperfectservicesforthecustomersCCLAtthesametime，underthepressureofthelawmaterialsuppliers，bigcustomersandtheseTverecompetition．theprofitandmarketsharehasbeeneffectedcontinuously,speackingwithoutexaggerati

8、on,ithasbeenseriouslyendangeredtheindustry’Scurrentandfuturesurvialanddevelopment．HowtOgetridofthecurrentpredicamenthasbecomethefirstissue