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ID:32037898
大小:6.26 MB
页数:42页
时间:2019-01-30
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1、首都经济贸易大学硕士论文CFP汉华易美图片库发展战略研究AbstractCulturalandCreativeIndustrieshasplaysimportantpartinthedevelopmentofworldeconomics.Accordingtorelevantdatashowthatitcancontribute$220millioneveryday,andgrowthrateisabout5%.Thenation”eleventhfive-year”periodofcultural
2、developmentplan”definitelyprescribesthatCulturalandCreativeIndustriesneeddevelopment.Inmanymajorcitiesinchina,anindustrialpolicyhasbeenrendered.Culturalandcreativecompanyhowtoseizetheopportunityisveryimportant.Theyneedtoforgeitsownindustrialdevelopment
3、strategy.ImagesindustryisanimportantpartoftheCulturalandCreativeIndustries,theyhavealltheelementsandcharacteristicsofculturalandcreativeindustries.TheCreativityandoriginalityoftheImagesindustryisthecoreofculturalandcreativeindustries.Theimagesindustryo
4、fChinamarketdevelopmentcomparedwiththeinternational,whetherinpracticeorintheorythereisahugegap.China'spoliciesofreformandopeningtotheoutsideworldhavepromotedeconomicdevelopmentandsocialprogress,thedevelopmentofIntemetpromotesthedevelopmentofcommerciali
5、magesangency.TheimagesmarketemergedintwentiethCenturyandearlyninety’S.Atpresent,theleveloftheimagesmarketinChinaisnotveryhigh,Imagesmarketisrestrictedbymanyfactors,thescopeofthemarketisnotgreat.Withthedevelopmentofsocialeconomy,enhancetheawarenessofint
6、ellectualpropertyrightsprotection,andthearrivaloftheeraofdigitalinterprettheimages,China'simagesmarketwillgraduallymature.FoundedbytheXinhuaNewsAgencyimagesagencyPhotomallisaphotoclubleaderenterprise,andtherearehundredsofeditorialphotoclubinChina.Theim
7、agesmarket’Sbecomingmoreandmorecompetitive.ChinaFotoPresscameunderincreasingpressurefromimagesmarket.ChinaFotoPresshasachievedgoodresultsintheeditorialimagesagency.Thecompanyencounteredsomeproblemsinoperation,duetothenationalpropagandapolicyconstraints
8、andproducthomogeneity,It’Sdifficultforthecompanytodevelop.ChinaFotoPressneedstodevelopthenextstepdevelopmentstrategy,enhancemarketcompetitiveness,enhancethebrandinfluence,itisveryimportant.Byusingenterprisestrategicmanagementtheory,this
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