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1、-------上海交通大学EMBA学位论文汉和公司发展战略研究THERESEARCHONDEVELOPINGSTRATEGYOFHANHECOMPANYABSTRACTAsthestableandrapideconomicgrowthinchina,thedemandforconstructionmachineryandequipmentsisgrowingrapidly,whichprovidesbroadmarketforhydraulicindustry.Atthesametime,theindustrycompetitionisbecominggreate
2、r.ThispaperaimstocarryoutthebusinessdevelopmentstrategiesofHanheCompany,onthebaseofanalyzingtheexternalandinternalenvironment,inordertopromotethecompany’sgrowthandhealthydevelopment.Thispaperisanappliedresearch,byusingthecaseofHanheCompany,ahydraulicfirm,basedonenterprisedevelopmentst
3、rategytheoryandfirmgrowththeory.ThispaperanalyzestheexternalandinternalenvironmentofHanheCompany,usingthePESTmodelandMichaelporter’sfiveforcesmodel,anddecidesthebusinessdevelopmentstrategies,byusingSWOTanalysismodel,andprovidescorrespondingmeasuresforimplementofthestrategies.---------
4、--Therefore,thisstudymainlyfocusonthefollowingprincipalaspects:Thefirstchapter,mainlyontheresearchbackgroundandsignificance,outlineoftheresearch,researchmethodandtheresearchcontent.ChapterVI万方数据-----------上海交通大学EMBA学位论文汉和公司发展战略研究two,tryingtoanalyzethedevelopmentorientationandenvironme
5、ntoftheHanheCompany,statingthedevelopmentchallengesandopportunities,advantagesanddisadvantages,consideringthehybridstrategyaboutthecompanydevelopmentbyusingSWOTanalysismodel.Chapterthree,summarizestheStrategicPlanningofHanheCompany,mainlyfocusingonthecompany'splanorientationanddirecti
6、on,objectivesandgoalsoftheHanheCompanyinthenextfiveyears.Chapterfour,illustratetheimplementationoftheHanheCompany’sdevelopmentstrategy,focusingontheimplementingmeasuresinvariousbusinessprojectsofHanheCompany.Chapterfive,illustratetheassuranceofHanhecorporate’sdevelopmentstrategy,mainl
7、yontheriskcontrolofHanheCompany’sdevelopmentstrategy.TheStrategicanalysisconclusionistoprovidewholeprocessserviceforthecustomerbyapplyingbestcostproviderstrategythoughassistingcustomerstobuildlow-cost,high-quality,internationallycompetitiveconstructionmachineryproducts,improvethecompa
8、ny’sc
