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1、上海交通大学EMBA学位论文汉和公司发展战略研究THERESEARCHONDEVELOPINGSTRATEGYOFHANHECOMPANYABSTRACTAsthestableandrapideconomicgrowthinchina,thedemandforconstructionmachineryandequipmentsisgrowingrapidly,whichprovidesbroadmarketforhydraulicindustry.Atthesametime,theindustrycompetitio
2、nisbecominggreater.ThispaperaimstocarryoutthebusinessdevelopmentstrategiesofHanheCompany,onthebaseofanalyzingtheexternalandinternalenvironment,inordertopromotethecompany’sgrowthandhealthydevelopment.Thispaperisanappliedresearch,byusingthecaseofHanheCompany,ahyd
3、raulicfirm,basedonenterprisedevelopmentstrategytheoryandfirmgrowththeory.ThispaperanalyzestheexternalandinternalenvironmentofHanheCompany,usingthePESTmodelandMichaelporter’sfiveforcesmodel,anddecidesthebusinessdevelopmentstrategies,byusingSWOTanalysismodel,andp
4、rovidescorrespondingmeasuresforimplementofthestrategies.Therefore,thisstudymainlyfocusonthefollowingprincipalaspects:Thefirstchapter,mainlyontheresearchbackgroundandsignificance,outlineoftheresearch,researchmethodandtheresearchcontent.ChapterVI万方数据上海交通大学EMBA学位论
5、文汉和公司发展战略研究two,tryingtoanalyzethedevelopmentorientationandenvironmentoftheHanheCompany,statingthedevelopmentchallengesandopportunities,advantagesanddisadvantages,consideringthehybridstrategyaboutthecompanydevelopmentbyusingSWOTanalysismodel.Chapterthree,summari
6、zestheStrategicPlanningofHanheCompany,mainlyfocusingonthecompany'splanorientationanddirection,objectivesandgoalsoftheHanheCompanyinthenextfiveyears.Chapterfour,illustratetheimplementationoftheHanheCompany’sdevelopmentstrategy,focusingontheimplementingmeasuresin
7、variousbusinessprojectsofHanheCompany.Chapterfive,illustratetheassuranceofHanhecorporate’sdevelopmentstrategy,mainlyontheriskcontrolofHanheCompany’sdevelopmentstrategy.TheStrategicanalysisconclusionistoprovidewholeprocessserviceforthecustomerbyapplyingbestcostp
8、roviderstrategythoughassistingcustomerstobuildlow-cost,high-quality,internationallycompetitiveconstructionmachineryproducts,improvethecompany’scorecompetitivestrengthanddeve
