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1、[Abstract]“Contactsbetweendifferentcivilizationshaveofteninthepastprovedtobelandmarksinhumanprogress.”SuchistheremarkoftheBritishphilosopherBertrandRussell,whichemphasizestheimportanceofChineseandforeignculturalexchanges.Andtheintegrationdevelopmentofglobalpublicationma
2、rketisoneofthemostimportantelements.Atpresent,thegrowthoftraditionalprintpublicationsshrinksinglobalmarket.Butmoreandmoredigitalpublishingmaterialsaredemandedbyconsumers,whichshowsthereasonwhydigitalpublishingisbecomingmainstreamofpublishing.Meanwhileitmeansgoodopportun
3、ityfordigitalpublishing.Thisopportunityisneithergivenbythegovernmentnorthepublishingindustry,butthechoiceofthemarket.Globalpublishingorganizationsandinformationserviceprovidersarepositivelydevelopingmediaintegrationaccordingtothedemandofthemarketandthecharacteristicsofc
4、onsumers,thatis,transformationandupgradingfromtraditionalpublishingtotheintegrationoftraditionalpublishingandemergingdevelopment.Underthebackgroundofnewtechnology,newmediaanddigitalpublishingthedevelopmentofChina'sculturalindustryandthemediaispositivelytransformingwitht
5、hesupportofnationalpolicy.Intheglobaleconomyintegration,underthebackgroundofinformationnetworkandconsumerdemanddiversity,theindustryenvironmentofimportandexportofbookbecomesmorecomplexinChina.Thischangeproducesstrongimpactandfar-reachingconsequencestodomesticbookimporta
6、ndexportagent.Abookimportandexport(group)corporation,astheleaderoftheindustryalsobearthebrunt.A(group)corporation,isapprovedbythegeneraladministrationofpressandpublication,radioandtelevision,underthenationalscienceandtechnologycommissionofChinapublishinggroup,thesubordi
7、nate,largestate-ownedenterprisesintheoldculturaltradeasbookimportandexportindustryleadingenterprisesinourcountry,bearingtheforeignpublicationsandpublishingofChineseculture"introducing"and"goingout".Inthefaceoftheglobalelectronicresourcesgrowthrapidlyanddemandchangeinthe
8、domesticmarket,thatistheimportdatabasedemandhasbeenbecomethemaindirection,bypurchaseabroadpaperbookstoelectron
