“摩登天空”的文化营销策略分析

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1、暨南大学硕士学位论文目录中文摘要...................................................................................................................................IAbstract...........................................................................................................................

2、.........II目录.........................................................................................................................................III1绪论...........................................................................................................................

3、............11.1研究背景.............................................................................................................................11.2研究意义............................................................................................................................21

4、.3研究思路与章节分布........................................................................................................31.4研究方法............................................................................................................................41.5文献综述........................

5、.....................................................................................................52.音乐文化企业与流行文化符号，双重身份的―摩登天空‖..............................................132.1作为音乐文化企业的―摩登天空‖...................................................................................1

6、32.2作为流行文化符号的―摩登天空‖...................................................................................163.―摩登天空‖文化营销的必要性与可行性分析.................................................................183.1音乐文化产业的文化营销现状......................................................................

7、.................183.2―摩登天空‖文化营销的必要性........................................................................................213.3―摩登天空‖文化营销的可行性.......................................................................................244―摩登天空‖的文化营销策略分析...............................

8、...............................................