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1、哈尔滨工业大学工商管理硕士学位论文AbstractAsChinaisamassiveagriculturalcountry,Chineseagricultureisthekeyfoundationofthenationaleconomy.Inearly1959,ChairmanMaoZedongpointsout“therootforimprovingagriculturedependsonagriculturemechanization".After60yearsofdevelopmentandpractice,Chineseagricultural
2、machineryindustrialsystemhasbeenbasicallyformed;agriculturemachineryindustryscientificresearch,production,anddevelopmentsystemhasalsobeenfurtherdevelopedandinnovated.Asin2004"AgriculturalMechanizationPromotionLaw"waspromulgatedandimplemented,andinrecentyearstheimplementationoffa
3、rmmachinerypurchasesubsidypolicyhasalsocontinuedandstrengththeongoingefforts,ourcountryagriculturemechanizationdevelopment’sspeedissignificantlyaccelerated,agriculturemachinerypracticelevelisraisedapparently,agriculturalproductionisinanewleveloffocusingonmechanicaloperations.Cur
4、renteconomyofourcountryisinthedevelopmentperiodofacceleratingindustrialization,urbanization.Agricultureisalsofacingacrucialperiodofchangingfromtraditionalagriculturetomodernagriculture.Acceleratingagriculturalmechanizationisveryimportantforimprovingtheagriculturalequipmentlevel,
5、agriculturalproductionconditions,transformingagriculturalproductionmodeandacceleratingtheconstructionofmodernagriculture.TheauthorelaboratedChineseagriculturemachinerydevelopmentindifferentstages;currentdevelopmentstatus;advantagesofChineseagriculturemachinerymarketandthedevelop
6、ingdirectioninthefuture.TheMaschio(Qingdao)agriculturemachinerycorporation’scurrentstrengths,weaknesses,opportunitiesandthreatsareconcludedbyusingSWOTanalysismethod.Accordingtothecompany’scurrentconditionwiththeinternalandexternalenvironment,theauthoralsosummarizedthesituationfo
7、rMaschio(Qingdao)agricultureMachineryCorporationinthechallengingChineseagriculturemachinerymarket.BycombiningSTPtheoryand4Pstheorytheauthoranalyzedthecompany'soperationandmanagementproblemsandcauses,andconcluded-II-哈尔滨工业大学工商管理硕士学位论文certainsolutionsinthefollowingareas,suchasrefin
8、ingtheproduct,adjustingprice,marketingchannels,
