我国传媒集团涉足旅游产业开发的策略与路径创新

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1、中国政法大学硕士学位论文我国传媒集团涉足旅游产业开发的策略及路径创新Inthispaper,westudytheproblemsonebyoneandproposethestrategyandinnovationpathoftheChinesemediagroupsinvolvedintourismindustrydevelopment.FromtheperspectiveoftheConstructionoftheindustrychain,werefineoutthreepossiblesolutions:thehorizontal

2、integrationofindustrialchain,theverticallyintegratedindustrychainandthehybridindustrychain.Fromtheaspectofthebusinessmodel,wedesignthreekindsofnewbusinessmodelformediagroups:themodelof"media+tourism+realestate",themodelof"media+tourism+performingartsindustry",themodelof"

3、e-commerce+comprehensivetourismservice".Fromtheaspectofinvestmentway,wesummarizesthefourtypesoffeasiblemodeofinvestmentbywhichmediawithwhichgroupinvolvedinthetourismindustry:thecooperationwiththegovernment;merger,acquisitionandreorganization;thecooperationwithotherenterp

4、rises;setupbranch.Besides,wedesignafullsetofinvestmentplanningprocessformediagroupsinvolvedinthetourismindustry.Finally,wedescribeandanalysisthecaseoftheTibetmediagroupstoprovidepracticalsupportforthediversificationstrategyofothermediagroups.KEYWORDS:Mediagroups,Tourismi

5、ndustry,Diversificationstrategy目录目录第一章绪论.....................................................-1-一、选题背景和意义..............................................................................................-1-（一）选题背景..............................................................

6、.................................-1-（二）选题意义...............................................................................................-2-二、相关文献综述..................................................................................................-2-（一）多元化经营理论综述.........

7、..............................................................-2-（二）传媒集团多元化经营研究综述....................................................-5-三、研究思路及方法..............................................................................................-6-（一）研究思路......................

8、.........................................................................-6-（二）研究方法....................