食品行业企业社会责任与企业绩效的关联性分析

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1、AbstractAssociationofCorporateSocialResponsibilityandCorporatePerformanceinFoodIndustryMasterCandidateofEnterpriseManagement：LuoLinaInstructor：Prof．HuangJunIntherecentyears，thequalityandsafetyproblemshaveoccurredfrequentlyinthefoodindustrysincethesenewsreportedpubliclywh

2、ichhasreceivedwidespreadconcembythecommunityaboutthecorporatesocialresponsibilityissues．Theacademichasbegantopaymoreattentiontothecorporatesocialresponsibilitysincethe1990s，butfromthefrequentfoodsecurityissuesathomeandabroaditcanbefoundthattheenterpriseshaven’tfundamenta

3、llyrecognizedtheimportancetofulfilltheirowncorporatesocialresponsibility．Sothestudyoftherelationshipbetweencorporatesocialresponsibilityandcorporateperformancebyempiricalandquantitativeviewcangivetheenterpriseaguideline．Thecommunityhasnotlearnedtheconceptofcorporatesocia

4、lresponsibilityclearly,buthowtomaketheenterprisesfulfilltheirowncorporatesocialresponsibilityactivelyisthekeyproblem，thatistosay,itisessentialfortherelateddepartmenttomakeupsomelawstolimittheenterprises’behaviorSOastomakethemrealizetheimportanceofthecorporatesocialrespon

5、sibilityandfulfilltheirownsocialresponsibility．Theenterprisesalwaysdoeverythingpossibletohavetheirprofitandownvaluemaximize，SOthearticlebeganitselffi'omthefeatureofenterprises．Thearticlewillshowtheenterprisefromatheoreticalandempiricalperspectivethattheimplementationofco

6、rporatesocialresponsibilitywillhaveapositiveimpactontheenterprises’performance．Becauseofthefoodsafetyincidents，thepublicissuedvoicestoenterprises，andthegovernmentcarriedoutpoliciestoenterprises．However,theenterprisesalwaysfulfilltheirsocialresponsibilitiespassively,andPa

7、ymoreattentiontotheirperformanceandpaymoreattentiontorelationbetweenthesocialresponsibilityandperformance．Ift11eyarerelatedtoeachother,theresultispositiveornegative?Fromthereviewoftheresearchliteratureandtheoreticalanalysis．thisarticlewillshow：iftheenterprisesfulfillIII西

8、南大学硕士学位论文theirsocialresponsibilitytoshareholders，theywillestablishgoodworkingrelationshipwithinvestors，