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ID:32000394
大小:3.63 MB
页数:69页
时间:2019-01-30
《上海汽车维修业现状和发展策略研究》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、行业协会的发展,抓好“三网一平台”信息基础平台建设,制订和完善行业人才发展规划、培训机制和扶持朝阳业态、开拓新领域等方面提出上海汽车维修业发展具体建议。关键词:上海汽车维修业、现状、发展策略、竞争力、SWOT分析IUResearchontheStatusandStrategyofShanghaiAutomotiveRepairIndustryGraduate:SHANGJingdianSupervisor:XUKangningSoutheastUniversityAbstractRecentlyt
2、heautomotiverepairhasbecomeanimportantelementoftheautomobileindustryasanewsun—stepenterprise,notonlyapartintheroadtransportindustry.InShanghai——allinternationalmetropolis,theautorepairindustryCanpromotetheeconomicgrowthandurbandevelopment,improvecityt
3、raffics,airqualityandthequalityofpeoplelife.TheresearchontheShanghaiautomotiverepairindustryandthesuggestionsaboutrelativespecificstrategiesshouldspeedupthewell—balanceddevelopmentoftheShanghaiautomotiverepairindustry,andgiveothercountrypartssomegooda
4、dvicessimultaneouslyinthesamefields.Inthispaper,someautorepairindustryexperiencesareintroducedbasedontheforeignchainbusinessmodeloftheautomotiverepairindustryandthecurrenttrendsofthewestemautomotiverepairindustry,toguidetheShanghaiautorepairindustry.T
5、heresearchbasisaboutShanghaiautomotiverepairindustryconsistsoffouraspectsincludingthesignificanceanddevelopmentcourse,thestatusanalysisandmaincharacteristics,thedevelopmentfactorsandmaincurrentproblems,thegapsbetweentheShanghainativeindustryandthefore
6、ignadvantageindustry.Furthermore,MichaelPorter'scompetitivetheoryandthecorecompetitivenesstheoryaleusedtoanalyzethefivebasiccompetitiveforcesintheShanghaiautomotiverepairindustry.Similarly,BostonMatrixAnalysisforthemainbrandsintheShanghaiautorepairind
7、ustryandSWOTcomprehensiveanalysisfortheintemaladvantages&disadvantagesandtheexternalindustryopportunities&challenges.Inordertoenhancetheindustrialcompetitiveness,weshouldadheretomarketguiding,attracttheadvancedforeigncapitalactively,optimizetheindustr
8、ialstructure,leadtheenterprisestobemorelarge—scaleandprofessional,strengthenmarketsupervisions,standardizeenterprisebehaviors,improvetheenterprisecompetitivenesscomprehensively;restructuretheShanghaiautomotiverepairindustryassoonaspossible,enc
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