上海汽车维修业现状和发展策略研究

上海汽车维修业现状和发展策略研究

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时间:2019-01-30

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1、行业协会的发展,抓好“三网一平台”信息基础平台建设,制订和完善行业人才发展规划、培训机制和扶持朝阳业态、开拓新领域等方面提出上海汽车维修业发展具体建议。关键词:上海汽车维修业、现状、发展策略、竞争力、SWOT分析IUResearchontheStatusandStrategyofShanghaiAutomotiveRepairIndustryGraduate:SHANGJingdianSupervisor:XUKangningSoutheastUniversityAbstractRecentlyt

2、heautomotiverepairhasbecomeanimportantelementoftheautomobileindustryasanewsun—stepenterprise,notonlyapartintheroadtransportindustry.InShanghai——allinternationalmetropolis,theautorepairindustryCanpromotetheeconomicgrowthandurbandevelopment,improvecityt

3、raffics,airqualityandthequalityofpeoplelife.TheresearchontheShanghaiautomotiverepairindustryandthesuggestionsaboutrelativespecificstrategiesshouldspeedupthewell—balanceddevelopmentoftheShanghaiautomotiverepairindustry,andgiveothercountrypartssomegooda

4、dvicessimultaneouslyinthesamefields.Inthispaper,someautorepairindustryexperiencesareintroducedbasedontheforeignchainbusinessmodeloftheautomotiverepairindustryandthecurrenttrendsofthewestemautomotiverepairindustry,toguidetheShanghaiautorepairindustry.T

5、heresearchbasisaboutShanghaiautomotiverepairindustryconsistsoffouraspectsincludingthesignificanceanddevelopmentcourse,thestatusanalysisandmaincharacteristics,thedevelopmentfactorsandmaincurrentproblems,thegapsbetweentheShanghainativeindustryandthefore

6、ignadvantageindustry.Furthermore,MichaelPorter'scompetitivetheoryandthecorecompetitivenesstheoryaleusedtoanalyzethefivebasiccompetitiveforcesintheShanghaiautomotiverepairindustry.Similarly,BostonMatrixAnalysisforthemainbrandsintheShanghaiautorepairind

7、ustryandSWOTcomprehensiveanalysisfortheintemaladvantages&disadvantagesandtheexternalindustryopportunities&challenges.Inordertoenhancetheindustrialcompetitiveness,weshouldadheretomarketguiding,attracttheadvancedforeigncapitalactively,optimizetheindustr

8、ialstructure,leadtheenterprisestobemorelarge—scaleandprofessional,strengthenmarketsupervisions,standardizeenterprisebehaviors,improvetheenterprisecompetitivenesscomprehensively;restructuretheShanghaiautomotiverepairindustryassoonaspossible,enc

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