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1、哈尔滨工业大学工商管理硕士学位论文AbstractAsoneofthefourmajorstate-ownedcommercialbanks,ChinaConstructionBankCorporationhasahugecustomerbaseofintegratedcommercialbankswithalargescalebusinessvariety.ChinaConstructionBank,foundedin1950s,isoneofChina'scurrentoldestcommercialbanksinChinaandalsothefir
2、stjoint-stockreformofstate-ownedcommercialbanks,whichhavelistedontheHongKongStockExchangeandtheShanghaiStockExchangeAshare.ThecurrentChina'scapitalhasbecomethemostpowerfulleaderinprofitability,servicecapabilitiesofthebestlarge-scalecomprehensivestate-ownedcommercialbanks.Itscompe
3、titivenessandfinancialsectorcomparedwiththeindustryleader,riskmanagementandcontrolcapabilityinthecountry'spremier.PriortoChina'saccessiontoWTO,China'sbankingindustrytocompetemoregentle,lessdifferentiationbetweenbanks.WithChina'saccessiontotheWTO,foreigncapitalfloodedintoChina'sfi
4、nancialindustry,thedifferencebetweenbanksgraduallybegantoshowthetrendofincreasinglyfiercecompetition.FlockedtoagrowingnumberofforeignbanksinChina'sfinancialsectormarket,whileofferingmanynewproducts,newmodels,neworientation,makingthefinancialindustryAcresfiercecompetition.Intoday'
5、sfast-growingfinancialindustry,ChinaConstructionBanktobeabletoadapttomarketdemand,andmaintainthedevelopmenttrend,andfurtherstrengthenitsmarketposition,theConstructionBankrequiresin-depthresearchquestions.Inthispaper,NGHarbinBranchofChinaConstructionBankisthestudysubject.Thispaper
6、analyzedtheinternalandexternalenvironmentofthelinemanagement,aswellascurrentresearchonthemarketingstatusofpublicbusiness.ByHarbinNGBranchofChinaConstructionBankSWOTanalysisusinganalyticalmethodstoanalyzethebranchofcorporatebusinessdevelopmentadvantages,weaknesses,opportunities,an
7、dchallenges.SWOTanalysisfortheproposedfourstrategiccorporatebusinessdevelopment.Developmarketingstrategiesmainlyincludetheconstructionofanintegratedmarketingteamtobuildtotheprivatelinkageofmarketingmechanisms,todevelopSMEcustomers,innovativeproductstomeetcustomerdemand,vigorously
8、tapseveral-II-哈尔滨工业大学工商管理硕士学位论文corecusto
