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1、ABSTRACTConstructionofsocialistmarketeconomyisintransition,andacompletesetoflegalnorms,moralsystemhasnotbeenfullyestablished,butwiththeconstantdevelopmentoftouristhotelindustryemergedintheprocessofaseriesofproblems,soenterprisenotonlyfocusontheeconomicdevelopmentbutalsobegantoattachi
2、mportancetotheconstructionandimprovementofthesocialnormsandethics.Atthesametime,thehotelpractitionerstreattherequirementofworkhavetakenbigchanges,theythinkthevalueoftheworkisnolongerameansofsurvivalmeans,butpaymoreattentiontomaterialwealth.Whentheenterpriseisunabletomeetthestaff'sspi
3、ritualrequirements,thiswillledtoemployeeturnoverbehavior.Presentsituation,thehighturnoverratehasbeenseriouslyaffectthehotel'sstrategicmanagement.Therefore,basedontheenterpriseethics,analyzingtheinfluencefactorsofemployeeretentionresearchandputtingforwardthecountermeasuresandreducingt
4、hestaffturnoverhascertaintheoreticalandpracticalsignificance.Thispaperbasedoncorporateethicsandtourismmanagement,taketheinvestigationonmanagersandemployeeswholeftinChangshastarhotels,andusethegroundedtheorymethodtoanalyzethesurveydata.Inthispaper,thefirstpartdiscussesChina'shotelindu
5、stryfacesopportunitiesandchallengesinthedevelopmentprocess,significance,technicalrouteandresearchmethods,andsummarizedthedomesticandforeignresearchonemployeeretentionandtheenterpriseethics.Secondmostmajorisaboutthetheoreticalbasisinthispaper,includingthehumanisticmanagementtheory,lea
6、rningorganizationtheoryandthetheoryunifyingthem.Thethirdpartismainlyonthebasisofpreviousstudies,throughtheempiricalstudyandthenwritereport.Thefourthpartisaccordingtothethirdpartwhichconcludesthespecificreasonfortheproposedcountermeasures.Thelastpartissummaryandoutlookofthispaper.Alth
7、oughthoroughlysolvetheproblemofexcessivelossofstaffsisfacingmanydifficulties,buttheenterprisesandindividualsfromdifferentanglestrymore,accumulateexperiencebothathomeandabroad,andstaffturnoverproblemiscertaintobeagoodsolution.BytheinvestigationandstudyshowedthatemployeeturnoverofChang
8、Sha,starhote
