基于联合分析方法的中国快捷酒店行业消费偏好-研究

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1、重庆T商大学硕+学位论文AbstractWiththehighspeeddevelopmentofChinaandthepracticeofthereformandopening．uppolicy，expresshotelisspringingaroundthewholecountry．Toanemergingindustrylikethis，wearelackofproperunderstandingandprofoundresearch．ThefollowingquestionsarestillhauntingaroundUS：whyc

2、ouldexpresshotelcapturethemarketinaremarkablepace?Andontheotherhand，theLuxuryHotelsaresufferingfromshortageofcustomersandconsumptions．Isthepriceoftheexpresshoteltheonlyreasonfortheirsuccess?Ortherestillexistotherreasons．Afteranexplosivedevelopment，whatshouldweusetodirectit

3、toavirtuouscircle?Ortheexpresshotelisjustaflashinthepan．Thoseareallnecessitiesthatpeopleshouldtakegoodadvantagesofscientificmethodsandreasonableinstrumentstoofferresults．ConjointanalysisiSaneffectivemethodtoforecastcustomersconsuminginclination．Thismethodiswidelyusedindeve

4、lopedcountryformanyyears．Inrecentyears，accordingtotheprocessofmarketdevelopment，itisgenerallyacceptedthatconjointanalysishasbeenasmakingevaluationofproductorserviceandappraisingconsumers’decisionprocesses．Thisarticleappliedquantitativeeconomicanalysisintoresearchofexpressh

5、otelwithinChina．WiththehelpofthemostadvancedanalyticalsoftwareSPSS，wedesignedquestionnairefordatacollectionandstatisticsinordertomakeclearthephenomenonofhigh·speeddevelopmenttoexpresshotelindustry．Firstly，thearticleelaboratedtheconception，principleandstepsofexecution，andth

6、enclarifiedthemeaningofusingconjointanalysisintomarketingresearch．Then，thearticleanalyzestheprocedureofhowthecustomermakesdecisions．Meanwhile，throughthelearningofthecasebackground，weproposedthekeypropertyanditslevels；finally，thedatesfromquestionnairesareprocessedbyconjoint

7、analysis．Dependedontheresultfromtheanalysis，weofferedmanyusefulandconstructivesuggestionsforexpresshotelindustry．Keywords：marketresearch；conjointanalysis；expresshotel；relativeimportanceofattribute；ClusterAnalysisII第1章绪论1．1研究背景与研究意义1．1．1研究背景我们生活在一个一切都没有确定模式的年代，中国经济正经历着高速的发展

8、，每年GDP以超过8％的速度累积，中国乃至亚洲，成为世界经济发展的动力源泉。2008年的股市大涨，随后的次贷危机，居高不下的房价。随着经济的高速发展，在中国这片土地上，出现了很多