xx空调竞争优势提升策略研究

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1、万方数据ABSTRACTindustrythreeaspects，selectmarketperspectiveandindustryperspectiveforanalysis．Firstofall，analysisdomesticandinternationalmarketenvironment．Summarizedthemarketenvironmentintheinternationalmarket，duetothemanufacturingcostofairconditioningproducts

2、，increasedinternationalbrandsandinordertoexpandthemarketindustriessharetheirresorse，allthosemeasuresincreaseddevelopmentpressuresonXXairconditioningintheinternationalmarket；inthedomesticmarket，duetothehighconcentrationofdomesticairconditionermarketandthepa

3、tternofrelativelystablepurchasingpowerofconsumers，contrastthediversifiedconsumerdemandtrend．Secendly，intheperspectiveofindustryanalysis，usePorter’SfiveforcesmodelanalyzeXXairconditioningindustryenvironmentfromthemaincompetitorsandothercompetitiveforcestwoa

4、spects，summeduptheindustryenvironmentcharacterizedbythefollowingfeatures：thethreatofsubstitutesislow,buyersinastrongposition，moderatebargainingpowersupply，brandwithintheindustryhi曲lycompetitiveindustry，theindustryprofitcomparedwiththeinitialdecline．Finally

5、，accordingtomarketdemandandindustrysupplyproblemsintheXX—condition,changeproduct，price，placefromthedirectionofmarketing，optimizepersonnelstructuredirectionfromhumanresourcedirection，taketheInternationalUnionintheAfricanmarketandthetechnicallevel，reducethed

6、irectionofproductsandservicesbasedonservicedifferentiationonservicecosts，limitedproductinthedirectionofe-commerce，enterprisenetworktocompletethedevelopmentofamodularplatformstrategy．Theinnovationsofthethesisisthattheanalysisoftheair--conditioningproductsfo

7、rXXistargeted，measureontheotherhandselectedintheanalysisofcompetitorsintheairconditioningismorecomprehensive．Thispaperisbasedontheeconomictransformationisthebasicenvironment，haspracticalsignificanceandpolicyrecommendations．Ofcourse,thepaperalsohassomedisad

8、vantages，thequantitativeanalysisofeachindexisdeterminedbythepreviousscholars，andsomeindicatorsdisclosuretimein2012，SOtherehavesomeimpactonthedatacomparison，theseprovidesadirectionforimprovementinthefuture，the