zy公司新材料事业部发展战略-研究

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1、万方数据TheresearchondevelopmentstrategyofnewmaterialdivisionofZ～companylVlSlOnYCO0I厶Abstract：ZYcompany，beingwithintraditionalsmeltingindustry．NewMaterialBusinessDivision，asitssubordinatedepartmentwassetupin2005，aimingatexploringofBusinessTransformation，leadingbu

2、sinessesinprofitablenewdirectionsandbecomingbusinessincubatorofnewproduct．ButcurrentlytheZYGroupjustsetthesalesincome&profittargeteveryyear，andmanagementofnewmaterialbusinessdivisiononlytrytoachievethisannualgoalaswell．Nowexternalenvironmentisrapidchangingeve

3、rydaytoday，managementofnewmaterialbusinessdivisiongivelittlethoughttocombinationofInternalresourceadvantage&disadvantage，Externalopportunities＆threatstocreateacleardevelopmentstrategy，inordertopromptnewmaterialbusinessdivisioncouldbeasustainabledevelopment．Th

4、istopicresearchhopeCanformulateanappropriatedevelopmentstrategyfornewmaterialdivision，wi廿1itsactualsituation．firstchapterofthispaperistheintroductionofthepresentsituationoftheenterprisedevelopmentstrategyresearchathome&abroad，andmainresearchmethodofthispaper．

5、ThesecondchapteristheintroductionofTheoryBasisforenterprisedevelopmentstrategy，includingPEST，MichaelPorter’SFiveForcesModel，SWOT，BCGMatrix，EFEM，IFEM，QSPM，Porter’STheoryofstrategicdevelopmentetc．thirdchapter：Firstly，usingPSETmethod，anatomizingtheextemalenviron

6、mentofnewmaterialbusinessdivisionfromfourlevels(PoliticalFactors，SocioculturalFactors，EconomicConditionsandTechnicalEnvironment)．Itindicates：TheStateshallencourage&supportthefast-developingofmainproduct-ITOTargetanditsreplacementofforeignproductsinhigh—endfie

7、ld；IntheSocioculturalFactors，newmaterialdivisionisinastrongdevelopmentperiod；InthetechnicalEnvironment，productiontechnologyofITOproductisfurtherbehindcompetitors，facinghugepressureofrenovation．Secondly，using万方数据Porter’SFiveForcesModeltoanalyzethecompetitivest

8、ructureofITOproductinitsfield，torealizethatallproductshavefiercecompetition，nosubstitute，greatinfluenceofpurchaserandweakpricenegotiationabilityofsupplier．Theforthchapter：Analysisofeachbu