顾客价值构成要素及对顾客重购行为的影响研究

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1、Abstraetlessrelevant，andthenusingexploratoryfactoranalysistodetect,foundoutthefactorstructureofseedindustrycustomervalueelements；Confirmedthetwopossiblefactorstructurebyusingconfirmatoryfactoranalysis，chosenbetter,andtesttheirreliabilityandthevalidity,andulti

2、matelybuildacustomervalueelementsoftheseedindustrymodel．Onthisbasis，theestablishmentofseedindustrycustomervalueelementsofthecustomerrepurchaseimpaCtmodelbasedonthestudyrelatedtotherelationbetweenthecustomervalueandcustomerrepurchasebehavior,andthetheoryofseed

3、marketfactorsaffectingcustomerpurchasingbehavior；usingLogisticregressionanalysistoempiricalanalyzethemodel，andultimatelybuildacustomervalueoftheseedindustryontheelementsofcustomerrepurchaseimpactmodel．Throughresearch，themainconclusionsare．"(1)Seedindustrycust

4、omervalueelementsmainincluding‘‘seedquality'’、‘'brand’’、‘‘seedprice'’、‘'technicalservice'’；Amongthem，‘‘seedquality'’including‘‘output'’，‘‘germinationrate'’，‘‘rateofoiloutput"and‘‘resistance'’，‘‘band'’including‘'brandawareness’’and‘'brandreputation’’，‘‘seedpri

5、ed’including‘‘reasonableprice'’，‘‘pricecompetition'’，and‘‘technicalservice'’including“buyrecommendations”，“plantingdemonstration'’and“technicalservice'’；Therelativitybetween‘‘seedquality'’andcustomervalueisthestrongest，followedby‘'brand’’，‘‘seedprice'’and‘‘te

6、chnicalservice'’．(2)Thethreeelementsof‘‘seedquality'’‘'brand'’and‘‘seedprice'’impactthefarmersrepeatpurchasesignificantly,farmer’Sageandeducationlevelalsoimpactthefarmersrepeatpurchase；Theimpactof‘‘brand'’onfarmersrepeatpurchasebehavioristhemostimportant，foll

7、owedby‘‘seedquality'’，then‘‘seedprice"，theimpactofageandeducationlevelonfarmerrepurchasebehaviorissmallerthantheabovethreefactors；Thedegreeofimpactoffourcategoriesofcustomervalueelementsonthefarmersre-purchaseisnotconsistentwiththeweightthattheyintheoverallco

8、mpositionofcustomervalue．Basedontheseconclusions，thispaperputforwardfourproposalstotheseedcompanies：(1)Establishbrandawareness，enhancebrandimage．(2)Optimizetheproductperformancesuchasseed