hj公司市场营销战略分析

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1、万方数据HJCorporationMarketingStrategyResearchAbstractEnvironmentalprotectionindustryistopreventpollutionandimprovetheecologicalenvironment．conserveresourcesprovidethematerialfoundationandtechnicalsupportintheindustry．Countryattachesgreatimportancetoenvironmenta

2、lprotectionpoliciestoattractalargenumberofinvestorstoentertheindustry,coupledwithlargeforeignenterprisestoseizethemarket，makingthedesulphurizationindustryhasbecomehighlyuncertain，moreintensecombatenvironment．Enterprisesinsuchdirecircumstances，inordertooccupy

3、acompetitiveadvantagetobeatthecompetition，relyingsolelyonpastexperienceandtheopportunitiesofferedbyclimatechangetosucceeditisverydifficulttoimpossibletoconsolidateanddeveloptheexistingcompetitiveadvantage，companiesmustusenewideas，newmethodsofmarketing，strate

4、gicdecisions，futureoptionsanddeterminenewmarketingmanagementmode，youmustmasterandapplygametheoryandmethod-marketing，strategicmanagement，thecompanymanagementasthecentralissue，thecompany’Soverallmarketingintothestrategicmanagementtrack．PurchasethroughCompany’S

5、targetmarketbehavioranalysistodeterminetheareatodeterminethelocaltargetmarketstrategyinShandong，Beijing，Tianjin，northeastandnorthwestregions．Strategicpositioningintheindustryismainlythepowerindustry,metallurgyindustry,buildingmaterialsindustry,coalindustry,s

6、teelindustry,petrochemicalindustryandcementindustryandotherindustries，itsmarketingstrategypositioningis-highqualitylowcost，qualityservice．Andbuildanenvironmentallyfriendlytechnology—ledenterprisesbasedstrategiesforenvironmentalservicesasthepillarofdifferenti

7、atedmarketstrategy,qualityasthecoreofthebrandstrategy,cultivatedesulphurizationanddustremoval，desulfurizationanddenitrificationandwastewatertreatmentastheleadingindustries．Companymarketingstrategyandsafeguardmeasuresare：HJproductstrategy,includingthedevelopm

8、entofenvironmentallyfriendlyproductsnitrogen，ammoniadesulfurizationtechnologydevelopment；includedinthedistributionstrategyandmarketdevelopment，aswellasfactorydirectsalesagent；inpricingstrategyca