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ID:31943218
大小:5.05 MB
页数:55页
时间:2019-01-29
《hj公司市场营销战略分析》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、万方数据HJCorporationMarketingStrategyResearchAbstractEnvironmentalprotectionindustryistopreventpollutionandimprovetheecologicalenvironment.conserveresourcesprovidethematerialfoundationandtechnicalsupportintheindustry.Countryattachesgreatimportancetoenvironmenta
2、lprotectionpoliciestoattractalargenumberofinvestorstoentertheindustry,coupledwithlargeforeignenterprisestoseizethemarket,makingthedesulphurizationindustryhasbecomehighlyuncertain,moreintensecombatenvironment.Enterprisesinsuchdirecircumstances,inordertooccupy
3、acompetitiveadvantagetobeatthecompetition,relyingsolelyonpastexperienceandtheopportunitiesofferedbyclimatechangetosucceeditisverydifficulttoimpossibletoconsolidateanddeveloptheexistingcompetitiveadvantage,companiesmustusenewideas,newmethodsofmarketing,strate
4、gicdecisions,futureoptionsanddeterminenewmarketingmanagementmode,youmustmasterandapplygametheoryandmethod-marketing,strategicmanagement,thecompanymanagementasthecentralissue,thecompany’Soverallmarketingintothestrategicmanagementtrack.PurchasethroughCompany’S
5、targetmarketbehavioranalysistodeterminetheareatodeterminethelocaltargetmarketstrategyinShandong,Beijing,Tianjin,northeastandnorthwestregions.Strategicpositioningintheindustryismainlythepowerindustry,metallurgyindustry,buildingmaterialsindustry,coalindustry,s
6、teelindustry,petrochemicalindustryandcementindustryandotherindustries,itsmarketingstrategypositioningis-highqualitylowcost,qualityservice.Andbuildanenvironmentallyfriendlytechnology—ledenterprisesbasedstrategiesforenvironmentalservicesasthepillarofdifferenti
7、atedmarketstrategy,qualityasthecoreofthebrandstrategy,cultivatedesulphurizationanddustremoval,desulfurizationanddenitrificationandwastewatertreatmentastheleadingindustries.Companymarketingstrategyandsafeguardmeasuresare:HJproductstrategy,includingthedevelopm
8、entofenvironmentallyfriendlyproductsnitrogen,ammoniadesulfurizationtechnologydevelopment;includedinthedistributionstrategyandmarketdevelopment,aswellasfactorydirectsalesagent;inpricingstrategyca
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